| [May 11, 2004] |
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Dobson Cellular Systems to Introduce World's First Interactive Wireless Phone Accessory: SmartSkins to Debut with Identity Phone This Summer
OKLAHOMA CITY --(Business Wire)-- May 11, 2004 -- Dobson Cellular Systems (Nasdaq:DCEL) today announced it has reached an agreement to market a dynamic new wireless telephone that uses the world's first interactive wireless accessory known as a SmartSkin(TM).
Dobson, a leading provider of wireless services that operates in 16 states, will be the first carrier to offer the new GSM/GPRS phone that will be marketed under the name Identity(TM), according to a company spokesman.
SmartSkins, which serve as the cover of the Identity(TM) phone, package dynamic applications and content for phones based on a specialized theme that is automatically transferred to the phone. SmartSkins deliver music, ringtones, video clips, pictures, games, screen styles and online activities.
More than 20 SmartSkins featuring entertainment and fashion themes will be available at the launch later this summer.
"We are excited to launch SmartSkin interactive accessories with Dobson Cellular," said G. Eric Engstrom, CEO of Wildseed, the software company behind SmartSkins. "Dobson's focus on the youth market as a cornerstone of their future growth makes them the ideal launch partner."
The Identity phone, which is designed and manufactured by Korea-based Curitel, features a Keys Up(TM) design, where the keys are placed above the screen display making single-handed dialing and messaging easier. The SMS and MMS messaging interface, in conjunction with Traffic Lights(TM), emulates PC-based instant messaging applications.
"Curitel is thrilled to launch Identity and SmartSkins with Dobson," said Curitel President and CEO Dr. Moon S. Song. "The youth market in the United States is missing a dynamic, teen-specific, fun wireless phone. Identity and SmartSkins will add a whole new level of interaction and personalization that appeal to this market segment."
About Dobson Cellular Systems
Dobson Cellular Systems is a subsidiary of Oklahoma City-based Dobson Communications Corporation (Nasdaq:DCEL) The company has a customer base of more than 1.6 million subscribers and a distribution channel that includes more than 250 retail locations in more than 60 markets. For additional information on the company and its operations, visit: www.dobson.net
About Wildseed Ltd.
Wildseed is an innovative software company pioneering the world's first interactive accessories for wireless phones. SmartSkin(TM) interactive accessories stylize both the outside and inside of the phone for an integrated fashion and entertainment experience. Wildseed has offices in Kirkland, Washington and London, England. For more information, visit www.Wildseed.com and www.SmartSkins.com.
About Curitel
Curitel Communications, Inc., is the third largest handset manufacturer in Korea. Curitel designs and manufactures wireless products for the global market. Curitel has been developing Analog, CDMA, and GSM/GPRS products since the 1980's and has been gaining market share with years of design and manufacturing excellence. In Korea, Curitel has reached 16% in overall market share by introducing high-featured products before its competitors. For more information, visit www.curitel.com.
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