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KANA Unveils KANA OnDemand with Subscription-Based Pricing for Hosted and On-Premise Solutions; KANA OnDemand Meets Market Need For Flexible Pricing and Delivery Models
[May 11, 2004]

KANA Unveils KANA OnDemand with Subscription-Based Pricing for Hosted and On-Premise Solutions; KANA OnDemand Meets Market Need For Flexible Pricing and Delivery Models

MENLO PARK, Calif. --(Business Wire)-- May 11, 2004 -- KANA(R) (NASDAQ: KANA), a leading provider of knowledge-powered customer service applications, today announced KANA OnDemand, providing its award-winning KANA iCARE Suite of Service Resolution Management (SRM) solutions with flexible pricing and delivery models.



KANA continues to see high demand for its SRM solutions which enable companies to more quickly resolve customer inquiries at reduced costs. KANA OnDemand allows companies to decide how they would like the solutions delivered, hosted or on-premise, and also choose which pricing model best suits their business model, perpetual or subscription-based.

"With our subscription-based pricing model, KANA is meeting market demand for a more flexible pricing structure," said Chuck Bay, CEO of KANA. "KANA OnDemand enables companies to quickly take advantage of our SRM solutions, and grow their use of the solutions as demand increases. As the CRM market continues to mature, the needs of our customers have expanded to include KANA OnDemand. We have broadened our offerings in response to these needs, further validating our commitment to absolute customer satisfaction."


KANA Response Live, KANA's online collaboration solution, is offered through a hosted model today. KANA now offers additional hosted solutions with its strategic integrator partners' hosting services.

KANA's SRM solutions address the specific pain points of key vertical markets, including retail banking, branch banking, telecommunications and the credit card industry. These solutions help optimize service by improving first contact resolution rates, enabling more efficient lead generation and product matching and automating customer processes. The solutions also help to decrease operational costs by providing efficient lower-cost interaction channels, while leveraging internal and external knowledge bases to enable consistent resolution of inquiries.

KANA's knowledge-powered customer service applications address the needs of Global 2000 organizations in key vertical markets, giving businesses a competitive advantage and increasing their ability to service, market to and understand their customers. Companies around the world benefit from KANA's knowledge-powered approach to managing customer relationships, which combines sophisticated analytics with thin-client Web architecture to deliver extraordinary customer interactions that decrease costs and drive revenue.

About KANA

KANA (NASDAQ: KANA) provides knowledge-powered customer service applications enabling organizations to better service, market to, and understand their customers and partners. Optimized for specific vertical industries, KANA's iCARE applications are in use at more than half of the world's largest 100 companies. An award-winning, modular suite of CRM applications available on J2EE and .Net, KANA iCARE applications enable customers to do business when, where and how they want, improving customer experiences while decreasing costs in contact centers and marketing departments. KANA's partner-centric business model includes strategic relationships with the largest systems integrators in the world to support and sell KANA iCARE. For more information visit www.kana.com.

Cautionary Note Regarding Forward-looking Statements Under the Private Securities Litigation Reform Act of 1995:

Information in this release regarding KANA's forecasts, projections, expectations, beliefs, and intentions are forward-looking statements that involve risks and uncertainties. These statements include statements about customer demand for KANA OnDemand, the ability of KANA OnDemand to address customer needs, and the performance of KANA's Service Resolution Management Products. All forward-looking statements included in this release are based upon information available to KANA as of the date of this release, which may likely change, and we assume no obligation to update any such forward-looking statement. These statements are not guarantees of future performance and actual results could differ materially from our current expectations. Factors that could cause or contribute to such differences include, but are not limited to: competition in our marketplace, including introductions of new products or services, or reductions in prices, by competitors; risks associated with lack of market acceptance of KANA's products or services; inability to enhance and develop our products and services within budget and on schedule; inability to attract and retain qualified employees, to manage cash and expenditures or to expand sales; inability to manage our business in light of recent personnel reductions; and slow economic conditions, particularly as they affect spending by our prospective customers on eCRM and similar enterprise software products. These and other factors are risks associated with our business that may affect our operating results and are discussed in KANA's filings with the Securities and Exchange Commission, including our most recent annual report on Form 10-K and our quarterly reports on Form 10-Q.

NOTE: KANA is a registered trademark, and KANA Software, KANA iCARE, KANA Contact Center, KANA IQ, KANA ResponseIQ, KANA Response, KANA Marketing, KANA iCARE Analytics and the KANA logo are trademarks of KANA Software, Inc. All other company and product names may be trademarks of their respective owners.

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