[May 10, 2004] Phone4Fun Promises to Tease & Please at E3; Groundbreaking & Innovative Mobile Content Distributor Makes its U.S. Debut LOS ANGELES --(Business Wire)-- May 10, 2004 -- Phone4Fun, which has received wide media attention throughout Scandinavia, will make its highly anticipated debut in the United States at E3. They will be showcasing their content offerings, as well as the innovative technology behind it, in Kentia Hall, Booth 6510 at the Los Angeles Convention Center, May 12-14. Phone4Fun will use traditional retail outlets to distribute its unique mobile content cards. Consumers can purchase a wide range of "full-on and full of fun" mobile content offerings from the most technologically advanced ring-tones and wallpapers to celebrity greetings, games, trivia and much more. Phone4Fun can provide a cell phone user not only a recording artist's greeting, but also, their latest hit single as a ring tone along with their latest commercials, music videos, movie trailers and trivia games. "The mobile phone began with the singular function of communication, but as we see all around us everyday, this is changing," said Toby Jorgensen, president of Phone4Fun's parent company, Federation X. "No longer are cell phones used only for calling and text messaging. Corporations big and small, from movie studios and recording acts to celebrities, are using them as marketing and content distribution vehicles, offering a wide range of content and experiences. And Phone4Fun is the ultimate global marketing device for the emerging mobile lifestyle." Phone4Fun will be one of the first of its kind to go retail with its product, providing a new way to distribute, market and consume mobile content. It is simplified for the consumer by utilizing traditional market strategies and delivering products through retail outlets. Phone4Fun's mobile content will be marketed and sold by retail outlets in its own custom displays and delivered directly to the consumer's mobile phone or device. The retail cards can be also adjusted to fit several international display systems. With its easy-to-use mobile content cards categorized by color scheme, the customer can easily identify the content package they want by product, category and price group. The specific content is branded on the front of the card with additional text explaining the type of content. Inside the card package are easy to follow step-by-step instructions on how to use the card and retrieve the mobile content. It's that simple: Enter the code -- send to the number displayed on the card -- and content want will be delivered directly to the phone. In addition to showcasing its content and technology, Phone4Fun will have a celebrity line-up signing autographs and taking pictures at their booth. Scheduled appearances to date include Victoria Silvstedt, Guess? supermodel; Kristi Frank, "The Apprentice," FHM; and Heidi Strobel, "Survivor Amazon." Phone 4 Fun will also be hosting a Cocktail Reception at 6:30 p.m. on Wednesday, May 12th at The Standard Downtown. Contact Spence Bovee for further details and invitation. About Phone4Fun Phone4Fun is a Federation X Media Group AB company based in Sweden. International award winner Toby Jorgensen, best known for his work as illustrator of celebrated series "Lord of the Rings" and "Star Trek," heads up Federation X. The Federation X group is composed of six companies, which together provide the group with a competence and market area that includes computer-generated movies, games, magazines, books, supplementary products and artist events. Phone4Fun Executive Vice President of North America, Diane Kane, will also be available to discuss both distribution and content deals for the product's scheduled launch in August 2004. To schedule a meeting with Toby Jorgensen and/or Diane Kane, please contact Spence Bovee at [email protected], 310-722-9191 or stop by the Phone4Fun(TM) booth -- Kentia Hall #6510. Digital images of celebrities and logo available upon request. Federation X and Phone4Fun and all associated logos are registered trademarks of Federation X Media Group AB. (C) 2004. All Rights Reserved. [ Back To TMCnet.com's Homepage ]