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Cingular Gives Its Customers a 20-20 View with New Multimedia Alerts
[March 31, 2004]

Cingular Gives Its Customers a 20-20 View with New Multimedia Alerts

ATLANTA, March 31 /PRNewswire/ -- Cingular Wireless today announced the latest in Multimedia Messaging with its new premium Multimedia Alerts -- short informative messages complete with supporting graphics sent directly to customers' multimedia phones.
Multimedia Alerts provides customers with fresh, sharp graphics and photos delivered directly to their handset along with the latest news and information. By simply accessing Cingular's online Multimedia Store, customers can see a demo and schedule their personalized content including:
* AccuWeather.com Local Weather (Current Conditions and Forecast)
* AP News Headlines (Top Headlines, Business, World, US, Political,
Sci-Tech, and Health)
* AP This Day In Sports (Baseball, Basketball, Football, Hockey)
* Astrology.com Horoscopes (Classic and Teen Flirt)
* Stock Quotes
* Trivia (Sports, Animals, Geography, Science, and Grabbag)


Cingular customers also can send fun and unique greeting cards from the Multimedia Store, personalize them with their own message and then send them to any email address or Cingular mobile number.
Multimedia Alerts combine pictures and text, allowing our customers to enjoy their multimedia phones, said Rob Hyatt, Executive Director of Data Services for Cingular Wireless. For example, customers can receive weather alerts customized by zip code that include radar images and four-day forecast snapshots. And for people who like to 'see' how their stocks are performing, their daily stock report will be delivered with a graph to indicate the increase or decrease in activity.
To begin receiving Multimedia Alerts, Cingular customers must have a multimedia capable phone and Multimedia Messaging. Customers can sign up for Multimedia Messaging at http://www.cingular.com/sharenow or visit a Cingular store or call 1-866-CINGULAR for more information. Multimedia Alerts and greeting cards are available immediately and can be purchased at the Multimedia Store at http://www.cingular.com/multimediastore . These premium Multimedia Alerts cost $0.25 each.
About Cingular Wireless
Cingular Wireless, a joint venture between SBC Communications and BellSouth , serves more than 24 million voice and data customers across the United States. A leader in mobile voice and data communications, Cingular is the only U.S. wireless carrier to offer Rollover(TM), the wireless plan that lets customers keep their unused monthly minutes. Cingular has launched the world's first commercial deployment of wireless services using Enhanced Data rates for GSM Evolution (EDGE) technology. Cingular provides cellular/PCS service in 43 of the top 50 markets nationwide, and provides corporate e-mail and other advanced data services
through its GPRS, EDGE and Mobitex packet data networks. Details of the company are available at http://www.cingular.com/ .
Cingular Wireless



CONTACT: Kelleigh Scott of Cingular Wireless, +1-404-236-6321, [email protected]; or Shannon McCloskey of GCI Group for Cingular,+1-404-870-3770, or [email protected]


Web site: http://www.cingular.com/http://www.cingular.com/multimediastorehttp://www.cingul
ar.com/sharenow

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