| [March 31, 2004] |
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Siebel Systems' Customers Recognized for CRM Best Practice in China; Siebel Systems' Customers Win China's Leading CRM Best Practice Awards for Second Consecutive Year
SAN MATEO, Calif. --(Business Wire)-- March 31, 2004 -- Siebel Systems, Inc. (Nasdaq:SEBL), a leading provider of business applications software, today announced that five of its key customers in Mainland China have been honored with the Best CRM Practice in China 2003 Awards by GreaterChinaCRM, one of China's leading consultancy and market research firms and producer of the world's largest bilingual portal focused on CRM.
HP China, Motorola, Shanghai GM, and Shanghai Roche won the award for the second consecutive year, and China Mobile, the dominant mobile telecommunications operator in Mainland China, received the award for the first time.
Winners were elected by GreaterChinaCRM's 46 Global and China advisors using GreaterChinaCRM's CRM Body Check methodology, which is designed to audit an organization's demonstrated effectiveness across five categories: strategy, people, process, technology, and customer management.
This year GreaterChinaCRM received 600 nominations from 17 industries and selected a short list of three organizations from each industry. In addition to the customers who won Best Practice CRM awards, three other Siebel customers were selected for the short lists -- IBM China, Legend, and China Netcom. During the final phase of evaluation, GreaterChinaCRM conducted interviews and site visits with each company on the short list.
The Best Practice CRM Awards are designed to recognize enterprises in China that contribute to raising industry standards in customer service and overall business performance, said Sampson Lee, Founder and President of GreaterChinaCRM. We saw a big leap, both in terms of quality and quantity of participating organizations, as compared to last year's election. Through its customers, Siebel Systems has demonstrated its ability to transfer CRM best practices into real business benefits.
Recognition of our customer success is the greatest testament to the business value that Siebel Systems delivers to its customers worldwide, said Terence Chan, Regional Managing Director, East Asia, Siebel Systems. Organizations in China increasingly acknowledge the importance of leveraging technology to manage their customer relationships more effectively, and these awards demonstrate the success that can be realized from doing so.
In October 2003, Frost & Sullivan, a premier global research firm and leader in growth consulting, named Siebel Systems the CRM market leader in China. The firm's latest research, Frost & Sullivan, Market Engineering Research for the Asia Pacific & Japan Customer Relationship Software Market 2002-2009, concluded that Siebel Systems extended its lead over it competitors with almost twice the market share of its nearest competitor.
About GreaterChinaCRM
GreaterChinaCRM was formed in 2001 by 14 vendor-neutral CRM experts from the U.S., Europe, and Asia Pacific to empower enterprises in China with CRM knowledge gathered from independent industry analyst reports, research, and studies. GreaterChinaCRM provides advice and news on CRM in Chinese and English.
About Siebel Systems
Siebel Systems, Inc. is a leading provider of business applications software, enabling corporations to sell to, market to, and serve customers across multiple channels and lines of business. With more than 3,500 customer deployments worldwide, Siebel Systems provides organizations with a proven set of industry-specific best practices, CRM applications, market-leading analytics products, and business processes, empowering them to consistently deliver superior customer experiences and establish more profitable customer relationships. Siebel Systems' sales and service facilities are located in more than 30 countries. For more information about Siebel Systems, Inc., or to review other customer success stories, please visit www.siebel.com.
Except for the historical information contained herein, this press release contains forward-looking statements that involve risk or uncertainties. Future operating results of Siebel Systems may differ from the results discussed or forecasted in the forward-looking statements due to factors that include, but are not limited to, risks associated with customer relations, such as the availability of Siebel Systems' products and services, customer implementation of products and services, relationships with customers, third-party vendors and systems integrators, concentration of revenues in a relatively small number of customers, existence of errors or defects in products, ability to successfully manage growth, significant current and expected additional competition and the need to continue to expand product distribution and services offerings. Further information on potential factors that could affect the financial results of Siebel Systems are included in Siebel Systems' Annual Report on Form 10-K, Quarterly Reports on Form 10-Q and its other filings with the Securities and Exchange Commission, which are available at www.sec.gov. Siebel Systems assumes no obligation to update the information in this press release.
Siebel is a trademark of Siebel Systems, Inc. and may be registered in certain jurisdictions. All other product and company names mentioned are the property of their respective owners and are mentioned for identification purposes only.
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