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Kayak Interactive and IOMO Partner to Create Dynamic, Mobile, Multiplayer Games; Partners to Enable First Live Mobile, Multiplayer Tournament at Mobile GDC
[March 25, 2004]

Kayak Interactive and IOMO Partner to Create Dynamic, Mobile, Multiplayer Games; Partners to Enable First Live Mobile, Multiplayer Tournament at Mobile GDC

Kayak Interactive, the company making multiplayer gaminga reality in the mobile entertainment industry, and IOMO, the companyentertaining the mobile generation, today announced a partnershipfocused on increasing and expanding mobile, multiplayer gamingglobally. IOMO will use Kayak products and services to develop andoffer multiplayer versions of their games which will be delivered byKayak to gamers globally. The crowd at Mobile GDC will be able to viewthe significant progress achieved in the partnership where they willwatch a live, multiplayer tournament based on IOMO's Pub Pool, anumber one hit title on games charts all over the world.



Kayak Interactive's platform allows players to compete directlyagainst each other across different mobile network operators andhandsets. To date, mobile games have been essentially single-player,with little or no ability for players to compete against each otherduring game play.

Mobile, multiplayer gaming is expected to grow rapidly within thenext twelve months and Kayak and IOMO are leading the way, saysAndrew Maunder, CEO of Kayak Interactive. Our partnership is anexample of Kayak's commitment to working with leading developers tobuild great titles that deliver network-active game play. Pub Pool isalready a compelling single player game with a multiplayer versionusing the Kayak platform on the way.


Kayak and IOMO will preview the new version of Pub Pool at MobileGDC, Thursday, March 25, at the Fairmont Hotel, San Jose, California.Eight players will participate in a Tournament setting that pits themagainst each other in three rounds of competition. This first evermobile, multiplayer gaming event demonstrates how Kayak's platformdelivers network-active game play bringing new excitement to mobilegaming.

The multiplayer capability from Kayak adds an entirely newdimension to the game play, says John Chasey, the managing directorof IOMO. Using the Kayak platform, we were able to create themultiplayer version of Pub Pool in record time and have it ready forMobile GDC. I look forward to seeing a crowd of games expertscompeting with each other in a full blown tournament.

About Kayak Interactive

Mobile, multi-player gaming is interactive, dynamic action betweentwo or more people and devices at the same time. The Princeton, NewJersey-based, Kayak Interactive has created a software platform thatsupports the technology needed for this type of gaming. It allows forthe creation, delivery, management and billing, as well as enhancesuser experience of mobile multi-player games and the communitiessupporting them. Kayak's unique product delivers true multi-playerfunctionality across networks, handsets, and international borders,creating a foundation for everyone in the value chain to support theirmobile gaming business goals. For more information, please visitwww.kayakInteractive.com

IOMO

IOMO is a BAFTA-nominated independent developer of entertainmentcontent for mobile devices, based in the United Kingdom. Since thecompany was founded in April 2000, it has developed over eightytitles. Projects have included some of the biggest licences in themobile world such as Tomb Raider, Tiger Woods PGA Tour Golf, ScoobyDoo, 007: Hoverchase, Stuntman, Wentworth Golf, Thunderbirds, Monopolyand TxtDating. Clients are from all areas of the mobile industryworldwide including manufacturers, portals, wirelesspublishers/aggregators and traditional game publishers. They includeNokia, Motorola, Vodafone, Orange, 3, Digital Bridges, In-fusio,iFone, Acclaim, Aspiro and Eidos. Winner Best Mobile Games Studio2003 in the Develop Industry Excellence Awards.

IOMO are founding members of TIGA (The Independent Game DevelopersAssociation). www.tiga.org

Tel: +44 23 8065 3301

Fax: +44 23 8065 3304

Web: www.iomo.com

Email: [email protected]

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