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[March 02, 2004]
TANDBERG Rolls Out salesforce.com for CRM Success in Four Currencies, Five Languages and 60 Countries
Salesforce.com, the global leader in on demand customer relationship management (CRM) services, today announced that TANDBERG, a global provider of video communication solutions, has implemented salesforce.com for employees throughout the Americas, Europe, and Asia Pacific.
Selecting salesforce.com’s Winter ’04 service instead of client/server software, TANDBERG has successfully deployed an on demand CRM solution that provides sales, marketing and operations users with single-point access to comprehensive customer information, both online and offline. Management is also using salesforce.com to track forecast accuracy and better understand quarter-to-quarter close rates to increase the success of its sales organization.
“Given our significant prior experience implementing traditional client/server CRM software, we have been extremely impressed with salesforce.com,” said Cathy Bensink, director, Americas’ sales operations at TANDBERG. “Salesforce.com’s on demand model frees us from technology hassles to focus on best practices and better serve our customer base.”
TANDBERG has helped customers in over 90 countries realize the productivity benefits of visual communications through the company’s video systems and services. TANDBERG was experiencing rapid sales growth and needed a scalable forecasting tool, as well as an accurate way to gauge pipeline development. The rapid implementation, featuring a 30 day roll out across Asia, included process performance enhancements and customization of the application according to role and department. With salesforce.com, TANDBERG has improved funnel and forecast management, as well as tracking of marketing campaigns and leads from a variety of sources.
“Salesforce.com is the proven leader in on demand CRM, with the technical and service expertise to help organizations like TANDBERG maximize their operating capabilities,” said Marc Benioff, chairman and CEO of salesforce.com. “Our success comes from relentless commitment to the success of each of our 9,000 customers through delivery of state-of-the-art functionality and the best user experience in the industry, as well as CRM customization, integration and globalization features that set salesforce.com apart from the competition.”
Salesforce.com allows for the scalable, secure management of sales force automation, customer service and support, marketing automation, document management, contract management, and analytics. Salesforce.com also recently announced sforce 2.0, the next generation of the salesforce.com on demand application server. Open, secure and reliable, the sforce 2.0 on demand application server is the world’s first platform for customizing, integrating and extending salesforce.com to meet specific business needs.
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