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| [June 28, 2004] |
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Borland Extends Java Leadership
SAN FRANCISCO --(Business Wire)-- June 28, 2004 -- JavaOne Featured Presenter to Dispel Myths, Provide Best Practices for Accelerating Software Excellence in Java Enterprise Application Development
In a series of news announcements today, Borland Software Corporation (Nasdaq:BORL) advanced its leadership in Java(TM), offering solutions and best practices for leveraging today's most comprehensive enterprise computing software platform. Borland was also highlighted as a keynote speaker during the first day of JavaOne, where more than 10,000 software developers and enterprise IT managers attend to hear views from leading companies on the challenges and opportunities facing Java in the year ahead. Other featured companies include BEA, Nokia, Oracle and Sun Microsystems.
"As a global leader in the software industry for more than 20 years and the voice of almost three million developers, Borland has the opportunity and a responsibility to help the Java community meet today's challenges and prepare for the future," said Dale Fuller, CEO of Borland. "The Borland(R) Application Lifecycle Management solutions on display today enable the world's leading organizations to stay ahead of new opportunities, while reducing the cost and risk associated with leveraging the best of all available technologies and talent."
During the first day's General Session, Borland CTO Pat Kerpan discussed the balance of creativity and control required for teams building world-class Java enterprise applications. Kerpan and Rick Nadler, Borland's chief scientist for Java technology, explored what true application lifecycle management (ALM) should look like: developers efficiently working together in teams and tackling complex enterprise applications across distributed environments. During the session, Kerpan and Nadler also advised show attendees to choose and manage the right portfolio of technologies that will allow their organizations to successfully develop and deploy applications on the evolving Java platform and better react to today's business and technology pressures.
"Java has reached a level of sophistication and complexity unlike anything we have today or have seen before and this evolution is creating huge challenges for software developers and their organizations," said Kerpan. "It is the industry's responsibility to provide technology that helps them overcome these challenges. Tools and team integration solutions must strike the right balance of creativity and control so teams can build and integrate solutions that are scalable, adaptable and maintainable as the Java platform and broader industry evolves."
In Other News
Borland also issued the following announcements at the conference, underscoring its commitment to bringing the best technology to Java and its developer community:
-- Borland Launches Borland(R) Optimizeit(TM) ServerTrace 3 -- Borland Optimizeit ServerTrace 3, a performance optimization and management solution for the J2EE(TM) platform and its Service Oriented Architecture (SOA) environments, is designed to reduce the business risks and costs associated with poorly performing business applications and downtime. Optimizeit ServerTrace 3, the performance testing element in the ALM cross-platform portfolio of solutions, is designed to enable teams to optimize software performance from development, testing and now into production. The product now integrates with Borland(R) StarTeam(R) for more effective application management, and a wider range of third-party load testing tools and production monitoring frameworks. (See press release "Borland Expands Leadership in J2EE Application Performance Optimization")
-- Borland Offers Borland(R) Together(R) Edition for JBuilder(R) X Developer -- This new product can take team development skills, communication and application quality to a higher level. Together Edition for JBuilder X Developer offers Java developers robust modeling and analysis functionality at a lower cost than today's existing solutions, enabling them to realize the benefits of UML(TM), streamline code reviews, and automate documentation generation. These capabilities should help improve design, accelerate time to market and improve software quality. Together Edition for JBuilder X Developer is expected to be available in July 2004 and integrates with the already shipping JBuilder X Developer. For more information, please visit http://www.borland.com/together/ and http://www.borland.com/jbuilder/developer/index.html.
-- Borland and eBay Expand Strategic Relationship Opening New Opportunities for Java Developers -- Through a joint distribution agreement, Borland will make the eBay(R) and PayPal(R) Software Development Kits (SDKs) available to millions of JBuilder developers. This agreement will provide JBuilder developers with tools and resources designed to build highly-available Java applications that tap into the eBay marketplace and PayPal online payment services. (See press release "Borland, eBay and PayPal to Expand Opportunities for Java Developers")
-- Empirix and Borland Offer Integrated Testing and Performance Management -- Borland announces a new marketing relationship with Empirix and integration of Empirix(TM) e-Load(R), its flagship Web application load testing tool, into the Borland Optimizeit ServerTrace performance management product. The combination of e-Load and Optimizeit ServerTrace will offer customers a wider choice of solutions for deploying and optimizing scalable Java web applications. (See press release "Borland and Empirix Relationship Will Help Enterprises Create Better Java Applications in Less Time")
-- Borland Joins the Java(TM) Tools Community (JTC) -- Borland today joined the JTC, the organization formed by tools industry leaders to promote tool-friendly Java technology standards. As a core member, Borland will contribute to the resolution of important toolability issues so developers can have access to the standards-based tools they need to build better software, faster. (See press release "Borland Joins Java Tools Community")
About Borland
Borland Software Corporation (Nasdaq NM: BORL) is a world leader in platform independent software development and deployment solutions that are designed to accelerate the entire application development lifecycle. By connecting managers, testers, designers, developers, and implementers in real time, Borland enables enterprises worldwide to define and sustain their competitive advantage. For more information, visit: http://www.borland.com or for the Borland Developer Network, please visit http://bdn.borland.com. All Borland brands and products are trademarks or registered trademarks of Borland Software Corporation in the United States and other countries. All other marks are the property of their respective owners.
Safe Harbor Statement
This release contains "forward-looking statements" as defined under the Federal Securities Laws, including the Private Securities Litigation Reform Act of 1995 and is subject to the safe harbors created by such laws. Forward-looking statements may relate to, but are not limited to, the direction of the Java development market, the projected acceptance by existing or potential customers of new Borland technologies and the potential features of Optimizeit ServerTrace 3, Together Edition for JBuilder X, or benefits to be derived therefrom, and the benefit to customers of Borland's new relationship with Empirix or its expanded relationship with eBay. Such forward-looking statements are based on current expectations that involve a number of uncertainties and risks that may cause actual events or results to differ materially. Factors that could cause actual events or results to differ materially include, among others, the following: rapid technological change that can adversely affect the demand for Borland products, shifts in customer demand, delays in actions or announcements by competitors, and software errors. These and other risks may be detailed from time to time in Borland periodic reports filed with the Securities and Exchange Commission, including, but not limited to, its latest Annual Report on Form 10-K and its latest Quarterly Report on Form 10-Q, copies of which may be obtained from www.sec.gov. Borland is under no obligation to (and expressly disclaims any such obligation to) update or alter its forward-looking statements whether as a result of new information, future events or otherwise.
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