TMCnet News
Bridgeleaf Studios announces the newest web based CRM solution "BridgedExchange Version 4.0" with built in Web Metrics. BridgeLeaf Studios has released a new shopping cart module for their web based CRM program, BRIDGEDexchange (www.bridgedexchange.com). BRIDGEDexchange Version 4.0 now combines the unique blend of online Customer Relationship Management (CRM) with online tracking software.Today, online companies want to know as much as possible about their web traffic, yet Web Metrics as a stand-alone system is usually only capable of giving an overall view or summary of marketing statistics. Bridgeleaf Studios has partnered with Index Tools (www.indextools.com) to form an Application Interface (API), providing a highly customizable CRM that also provides tracking information of each and every lead or sale that comes into the application. Standard information displayed in most CRM Applications normally includes the contact name, company name, phone number and email address along with comments or questions. With BRIDGEDexchange Version 4.0, companies can now determine which online marketing campaigns and keywords visitors use to find the company web site, the path of the visitor as they browse the site, and crucial sales conversion statistics. This allows site administrators the ability to determine which products were purchased and how much revenue was generated on all the sales that enter the system. The newly added management module for Products and Orders within BRIDGEDexchange allows non-technical staff members the ability to enter images, titles, descriptions, pricing and sales tax information about each product on their web site, without the need for programming. Now BRIDGEDexchange 4.0 provides lead management, online shopping cart sales management, product management, web metrics and call center functionality all in one web based program. "The ability to now manage products and online orders makes BRIDGEDexchange an overall web site management tool that only very large organizations have been able to afford, until now." - Philip da Rosa – Director of Marketing As a visitor enters into a web site from a search engine or marketing campaign, the visitor's contact information, analytical information and order information is stored within BRIDGEDexchange using a pre-made lead submission form or shopping cart form that is filled out by the user. By creating these online submission forms to store the incoming data, management can easily communicate to their staff by scheduling meetings and assigning leads to the appropriate departments and have the ability to quickly view and manage all online orders. For those companies who do not take online orders BRIDGEDexchange 4.0 also serves as a web based call center so that customer service and technical support inquiries can easily be managed and distributed to the appropriate personnel. The rapid deployment and user-friendly interface of Bridged Exchange 4.0 offers small to medium size businesses a quick and efficient marketing and management tool in one online application. For larger businesses, BRIDGEDexchange Enterprise Version offers dedicated hosting accounts for any amount of users. BRIDGEDexchange can now be ordered online via a secure shopping cart by going to (www.bridgedexchange.com) or by opening a free trial account and upgrading to permanent status anytime during the trial period. |