[June 08, 2004] Film Critic Roger Ebert to Provide Movie Reviews Via U.S. Cellular Phones CHICAGO, June 8 /PRNewswire-FirstCall/ -- U.S. Cellular, in conjunction with wireless software developer eMbience, is helping customers choose movies with a new cellular telephone application called "Ebert Mobile Movie Reviews." Available exclusively from U.S. Cellular, the service features critiques from award-winning film critic Roger Ebert on current films as well as legendary classics. Customers can access Ebert's reviews anytime, anywhere through U.S. Cellular's easyedge(SM) service. "This service lets anyone get Roger Ebert's take on just about any movie out there," said Alan D. Ferber, vice president of marketing for U.S. Cellular. "It's fast and easy and all right there on your cell phone." Ebert's Mobile Movie Reviews helps customers search both new and old films and reviews by selecting any of its five categories: Now Playing, Great Movies, Search Movies and Rentals, Browse by Genre, and Weekly Top 10. Customers also can narrow down selections by sorting by title or rating. All content for Ebert's Mobile Movie Reviews is provided by the Chicago Sun-Times, http://www.suntimes.com/ , and Roger Ebert. "The idea that moviegoers and movie renters can access my reviews on their mobile phones is mind-boggling," Ebert said. "I think it's great. But remember, once you get in the theater, turn off your phones." With easyedge(SM), U.S. Cellular's wireless data service, customers can enjoy many easy-to-use applications that make daily life easier and more entertaining. Through the service, users can access a variety of applications such as AwayAuction(TM) for eBay, ESPN BottomLine, MapQuest Mobile Powered by Vindigo, NASCAR.com TO GO, Atari(R) Asteroids(R), and a huge library of ringtones. U.S. Cellular Corporation , the nation's eighth largest wireless service carrier, provides wireless service to more than 4.5 million customers in 147 markets throughout 26 states. The 20-year-old, Chicago-based company operates on a customer satisfaction strategy, meeting customers' needs by providing a comprehensive range of wireless products and services, superior customer support, a high quality network and targeted community outreach activities. U.S. Cellular is listed and traded as USM on the American Stock Exchange. For more information about U.S. Cellular, visit the company's Web site at http://www.uscellular.com/ . eMbience Inc. was founded with a vision to be a leading global wireless entertainment and information application developer and publisher. eMbience builds and publishes innovative productivity tools, information and entertainment applications for mobile phones. eMbience developers are experts at the newest wireless software technologies, including QUALCOMM's BREW, J2ME, Symbian and WAP. eMbience is also a proud Elite BREW(R) Developer. From partner products such as Modtones and Accuweather, to its own diverse portfolio of applications including Masttones, Wine Cell'r, Drinknation and Traffic Map, eMbience's software expertise is recognized and respected throughout the wireless industry. Visit eMbience at http://www.embience.com/ . U.S. Cellular Corporation CONTACT: Matthew Tiefenbrun of U.S. Cellular, +1-773-399-8873,[email protected] Web site: http://www.suntimes.com/http://www.embience.com/http://www.uscellular.com/ [ Back To TMCnet.com's Homepage ]