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Poindexter Systems Takes Online Advertising Optimization To The Next Level NEW YORK --(Business Wire)-- June 7, 2004 -- POE 3.0 Empowers Advertisers and Publishers To Develop The Most Compelling and Accurate Online Campaigns with Several New Breakthrough FeaturesPoindexter Systems, Inc., a leading provider of performance optimization technologies that enable marketers to maximize the performance and profitability of their online advertising campaigns, today released Progressive Optimization Engine (POE)(TM) 3.0, the latest version of its core optimization solution. POE 3.0 includes several key enhancements that significantly improve advertisers' and publishers' ability to achieve unparalleled performance, efficiency and reach for their online campaigns. With the release of POE 3.0, Poindexter has responded to the market's biggest challenges when it comes to optimizing and managing online advertising efforts. POE 3.0 addresses these concerns with several new capabilities, including: -- Publisher-side optimization: Includes an auction-pricing model for yield maximization, allowing publishers to apply POE across multiple advertisers in order to improve their customers' ROI and correspondingly increase eCPM. -- Multiple, competing models: Incorporates a wider variety of models, including: proprietary algorithms, CART, non-linear programming, Bayesian Belief Networks, etc. in order to have each type "compete" with the others for predictiveness. These are then tested against a hold-out set of data and the live campaign itself for maximal results. -- Advertiser-customizable decay function: Allows clients to set the speed at which data decays to account for seasonality and changing audience characteristics. -- Integration with Search: Works with search bids and terms to allow for audience-level search engine optimization. -- Custom variables: Advertisers can easily add their own custom segmentations to campaigns (i.e., customer value, customer/prospect flags and interest segments), bringing additional data to bear on marketing optimization. -- Multi-channel: Incorporates data from, and can optimize on, graphical ads, search, email, onsite/CRM applications with a single, universal customer view. "POE 3.0 reflects the absolute latest in advertising optimization technology, behavioral, and demographic targeting. Poindexter clearly recognizes the changing advertising needs of its customers," said Beth Wallace, Executive Director of Online Marketing. "Poindexter understands that online advertising is evolving and is becoming a key driver for fully integrated campaigns. With the use of POE 3.0, we are able to deliver sophisticated and accurate online campaigns that take our online advertising optimization to the highest level available." Working closely with Joe Zawadzki, founder and President of Poindexter, AOL has developed a unique methodology to drive ROI throughout the customer acquisition and retention cycle. Poindexter's POE suite is the industry's first real-time statistical modeling platform that is composed of the Media Optimization(TM), Creative Optimization(TM) and Brand Optimization(TM) suite of products. POE uses traditional direct marketing principles and techniques such as clustering and predictive modeling to determine the most responsive audience for an advertiser and the most appropriate message for each member of that audience. Poindexter acknowledges that the next-generation of compelling online campaigns result in high impact and immediate result generation. Poindexter approached the additions to POE 3.0 with this in mind. In doing so, POE 3.0 offers the richest array of data to report on, thereby allowing companies to provide the most finite, targeted advertising possible while dramatically improving the profitability of online marketing investments. "Across the board, customers such as AOL, The New York Times, and Eddie Bauer have selected Poindexter's Progressive Optimization Engine (POE)(TM) Suite, to provide an improved level of targeting, data analysis and return on investment for their online advertising campaigns previously unachievable with first-generation ad serving and optimization solutions," said Dr. Steven Jacobs, CTO of Poindexter Systems. "With POE 3.0, these world-class companies will have the ability to realize immediate ROI on their online advertising investments," added Rich Person, CEO of Poindexter Systems. "The fact is, no other solution on the market provides the level of accurate targeting, reporting and analysis that POE 3.0 delivers." POE 3.0 is available now. About Poindexter Systems Poindexter Systems, Inc., a leading provider of performance optimization technologies that enable direct marketers to maximize the performance and profitability of their online advertising campaigns. The company's Progressive Optimization Engine (POE)(TM) is the industry's first real-time statistical modeling platform that uses clustering and predictive modeling to identify audience viewing behavior and response to various ads. Using Poindexter's flagship POE(TM) Optimization Suite, companies such as America Online, American Express, Continental Airlines, and T-Mobile have significantly enhanced the accuracy and effectiveness of their online advertising campaigns, maximizing their budgets and customer response. For more information, call 212-441-4222 or visit our visit Web site at www.poindextersystems.com. |
