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WireJack to Unveil New "Wireless Snacks" and More at BREW Conference
WireJack, a mobile lifestyle and entertainment company, will make several announcements at the BREW 2004 Developer's Conference, June 7-9 in San Diego, including the creation of a new sports division, the roll-out of new mobile infotainment services, and news about additional content partners and major funding agreements.
"These announcements will reveal the potential behind WireJack's innovative approach to the creation of "wireless snacks," lifestyle applications that are unique, focused and time-location based," said Jon Bukosky, chief executive officer, WireJack. "WireJack is already demonstrating the enormous revenue potential in bringing to market mobile lifestyle applications targeted for the youth and female markets. And this summer, we are going after the rabid sports fan, a lucrative male-dominated market, with the creation of applications through our new specialty division, WireJack Sports."
At the BREW Conference, WireJack will detail news about the following:
WireJack Sports, a new specialty division of WireJack, will provide sports brand owners and athletes an instant connection to their fans. For the sports fan, it's the opportunity to stay current with information and participate in interactive services such as the latest mobile games, sports clips, sports photo diaries and more. For the sports organization or player, this translates into revenue generating opportunities. Already, two of the top sports agencies have allied with the new division. At the BREW Conference, a professional football star will be on hand to help demonstrate the potential applications for WireJack's sports initiatives.
WireJack Sports has teamed up with Athletes First, one of the top pro-sports agencies, to create AF Sports(TM), offering "front row seats to the hottest professional football action on your mobile phone." Content highlights include player photo diaries, insider SMS news alerts, wireless fantasy football league, sports trivia, stat tracker and more.
Targeting the hip, young generation already embracing an m-lifestyle, Moonfire(TM) is a teen girl mobile messaging and photo blog application featuring a global community with offers photos, fashion, dating advice, messaging and more.
Cupids Flirt(TM) is a flirt mobile messaging service that offers carrier and brand owners a new way to branch out into the multi-million dollar personals market.
These new mobile lifestyle channels will join Mystic Garden, a personal mobile psychic, which WireJack successfully rolled out several months ago, and also designed for QUALCOMM's BREW platform. According to Bukosky, plans are already in the works to launch other versions of the service for niche demographics, as well.
He adds, "we firmly believe that QUALCOMM's BREW system offers the most exciting business opportunities and worldwide distribution for our content. Language and geography have proven to be no obstacle, as a slew of new wireless operators are joining the growing list of those offering BREW-based applications and to subscribers. There's obviously a built-in audience for mobile games, scores of people with time on their hands throughout the day and phones in their pockets. WireJack is leading the charge to create premium lifestyle content that entertains and engages mobile users."
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