| [July 30, 2004] |
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infoUSA Introduces `Sales Leads USA' Subscription for Salespeople and Entrepreneurs
OMAHA, Neb. --(Business Wire)-- July 30, 2004 -- infoUSA(R) (Nasdaq:IUSA), the leading provider of proprietary business and consumer databases and sales leads, today announced that beginning September 1, 2004, it will be offering a new subscription service dedicated to salespeople and entrepreneurs, called 'Sales Leads USA'. For an affordable $75 monthly subscription price, subscribers will be able to generate unlimited sales leads and mailing lists from infoUSA's proprietary database of 14 million businesses and 250 million consumers.
Subscribers will access the leads via a dedicated website and enter their subscriber number. They will then be offered unparalleled functionality in selecting their criteria, sorting sales leads, previewing each lead in order to cherry pick their best prospects and downloading their selections. There is no limit to the amount of searches customers can generate using a variety of criteria.
Subscribers will also benefit from embedded software, which enables the customer to quickly and easily plan and track sales prospects, new customer development and marketing campaigns. With this user-friendly software, customers will be able to print labels to selected prospects, map their leads, save call notes and schedule follow-up visits.
Vin Gupta, Chairman and CEO, infoUSA, commented, "There are 20 million salespeople, single proprietors and entrepreneurs whose annual budget for sales leads and mailing lists is limited to about $1,000. 'Sales Leads USA' provides this market with the only one-stop solution for customer relationship management and prospecting. The success we achieved with our recently introduced unlimited Business Credit Report subscriptions encouraged us to offer this 'Sales Leads USA' service. 'Sales Leads USA' gives individuals the power of an entire direct marketing department at their fingertips."
infoUSA will concurrently launch a 'Sales Leads USA' combined Business and Residential retail DVD product. The introductory price of $49 gives customers tremendous versatility in being able to download up to 2,000 Sales Leads annually. This represents sizeable cost savings from the standalone versions.
About infoUSA
infoUSA (www.infoUSA.com), founded in 1972, is the leading provider of business and consumer information products, database marketing services, data processing services and sales and marketing solutions. Content is the essential ingredient in every marketing program, and infoUSA has the most comprehensive data in the industry, and is the only company to own a proprietary database of 250 million consumers and 14 million businesses under one roof. The infoUSA database powers the directory services of the top Internet traffic-generating sites, including Yahoo! (Nasdaq:YHOO - news) and America Online (NYSE: TWX). Nearly 3 million customers use infoUSA's products and services to find new customers, grow their sales, and for other direct marketing, telemarketing, customer analysis and credit reference purposes. infoUSA headquarters are located at 5711 S. 86th Circle, Omaha, NE 68127 and can be contacted at (402) 593-4500.
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