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Trax Retail Solutions selects Microvisions Flic Laser Bar Code Scanner
[July 27, 2004]

Trax Retail Solutions selects Microvisions Flic Laser Bar Code Scanner

Trax Retail Solutions announced today that it will add Microvision, Inc.’s (NASDAQ:MVIS) Flic Bar Code scanner to its loss prevention products as a data capture solution. Microvision, a leader in light scanning technologies manufactures the low cost, high performance Flic barcode scanner and delivers the product to customers globally. Trax currently offers a full list of business process improvement audits for loss prevention, store operations control, safety, and sanitation audits. Now with the addition of the Microvision Flic® Laser Bar Code Scanner, retailers will be able to enhance audit compliance, through physical proximity or through an auditor, and receive a full compliment of web-enabled reports, automated alerts, all from a centralized management console.



Under the terms of the agreement Trax will market and support Microvision's Flic Laser Bar Code Scanner for supermarkets, C-Stores, drug stores, and general merchandisers for loss prevention applications.

The Flic Laser Bar Code Scanner replaces competitive laser bar code scanners in a broad range of retail applications due to its unique combination of performance, value, and ergonomics. The scanner technology enables retailers to check on advertised item availability, examine customer loyalty and customer satisfaction levels, review OSHA compliance, and perform slip and fall aisle inspections. The simplicity and low cost of ownership enables its use in applications where cost or ease-of-use have been barriers to adoption of other bar code scanner technologies.


According to Ron Southard, Trax Retail Solutions, Executive Vice President, "Trax is very pleased to bring its industry-leading loss prevention and store operations solutions, along with Microvision’s scanning technology, to the retail industry.” Southard also noted, “The Flic Laser Bar Code Scanner is well suited for price-sensitive retail industries, where real-time wireless bar code data input to a host computer is extremely desirable.”

“Our low-cost scanning technology allows Microvision to deliver breakthrough pricing, opening up new applications in the retail industry that previously could not justify automatic data collection," says Andrew Lee, Vice President of Sales for Microvision. Lee went onto say The Trax and Microvision team brings together two great organizations that are committed to delivering value and innovative solutions to the retail industry. Our collective customers will really benefit from our team’s ability to provide extremely low cost products that have proven to enable dramatic increases in productivity and accuracy.”

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