| [July 26, 2004] |
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BankAtlantic Selects Percussion Software's Rhythmyx 5 Enterprise Content Management Solution
WOBURN, Mass. --(Business Wire)-- July 26, 2004 -- Florida Bank to Rely on Rhythmyx's De-Coupled Delivery Architecture and Content Reuse Capabilities to Support Web Site Enhancements
Percussion(R) Software, a leading developer of practical software solutions enabling customers to maximize the value and quality of enterprise content, today announced that BankAtlantic, one of the largest financial institutions headquartered in Florida, has selected the company's Rhythmyx(TM) 5 Enterprise Content Management (ECM) solution to improve and enhance its content production process and to manage its Web site more efficiently. Based in Fort Lauderdale, BankAtlantic is a subsidiary of BankAtlantic Bancorp (NYSE: BBX), a diversified financial services holding company. BankAtlantic operates 73 branch locations and more than 200 ATMs throughout Florida.
The BankAtlantic Web site is an integral part of the bank's branding strategy, providing customers and prospects with the latest information on its products, services and special offers, as well as the ability to conduct transactions online. To improve the publishing of its content, BankAtlantic sought a content management system that could extend the content authoring and maintenance processes to its line-of-business users across the bank and free its technical team to focus on more strategic projects. After a careful competitive evaluation, BankAtlantic chose Percussion's Rhythmyx 5.
"We have tens of thousands of customers using our Web site as a primary tool for doing their banking," said Tim Cooke, Senior Vice President and Manager of Systems Integration at BankAtlantic. "As Florida's Most Convenient Bank, BankAtlantic is committed to providing the best Internet banking site available in the market. Percussion's Rhythmyx 5 was the only solution that offered the De-coupled Delivery architecture we needed to improve the reliability and cost-effectiveness of the new Web site we are developing. In addition, its content reuse capabilities will enable us to redeploy some of our technical staff who had been spending time manually implementing content changes. We also needed a CMS that could be dynamic and easily support changes. In short, Rhythmyx 5 was the only solution that offered everything we needed."
"Retail banking has demanding content management requirements," said Barry Reynolds, president and CEO of Percussion Software. "Consumers expect financial services content to be accurate, fresh and personalized, all at the same time. In this competitive environment, it takes a sophisticated product like Rhythmyx 5 to manage content proactively and enable content reuse throughout the entire content lifecycle. This ensures that all customers and prospects are properly serviced. Rhythmyx 5 offers BankAtlantic a comprehensive solution to meet their content management challenges."
Rhythmyx 5 is an award-winning ECM solution that combines industry-first capabilities to solve the key problems of enterprise content management: content reuse and multi-channel delivery of documents, web sites, images and digital assets. Namely, Rhythmyx provides the industry's only De-Coupled Delivery architecture for cost-effective scaling; the industry's first Intelligent Relationship capability for proactively managing all content dependencies and connections; and Active Assembly, a unique graphical user interface for enabling business users to easily reuse content. Rhythmyx's Intelligent Relationships capability enables proactive management of the connections or dependencies among enterprise content ensuring no incorrect or untimely content is published. Active Assembly enables enterprise content to be organized and grouped for documents and Web pages without the need for costly and time-consuming template redesigns from developers.
About BankAtlantic: BankAtlantic, "Florida's Most Convenient Bank" is one of the largest financial institutions headquartered in Florida and provides a comprehensive offering of banking services and products via its broad network of community branches throughout Florida and its online banking division - BankAtlantic.com. BankAtlantic has 73 branch locations and operates more than 200 conveniently located ATMs. BankAtlantic is open 7 days a week* and offers holiday hours, extended weekday hours including a Miami-Dade branch open until midnight, free online banking, Totally Free Change Exchange coin counters, 24/7 call center service and free retail and business checking with a free gift. Visit the BankAtlantic Web site for further information at BankAtlantic.com.
About Percussion Software
Percussion Software's family of practical software solutions enables customers to maximize both the value and quality of their enterprise content through cost-effective content management, ease of content reuse, optimized delivery to multiple channels and increased efficiency. The company's flagship product, Rhythmyx 5, based on open standards, is the first Enterprise Content Management (ECM) solution to provide cost-effective, multi-channel delivery of easily reusable content. Percussion's Lyrix 2 product, the first comprehensive Lotus Domino Content Integration solution, unlocks proprietary Domino content for reuse in other enterprise applications. Lyrix 2 builds on Percussion's Domino expertise, gained over the past 10 years from the company's line of award-winning and innovative Power Tools for Lotus Domino: Notrix, PowerFlow, and ServerAdmin Plus.
Percussion's portfolio of over 2,500 customers includes Fortune 1000 companies as well as other global, industry and public sector leaders, including Armstrong World Industries, Bank One, Bayer, Colgate, the FAA, Hitachi, HUD, IBM, ICI Paints, Intel, Jefferson Health System, MasterCard International, McKesson, Merck, MetLife, Motorola, Northrop Grumman, Prudential Insurance, Shell Chemical, the Dept. of State, 3M, Thrifty Car Rental, and Toshiba. Founded in 1994, Percussion Software is self-funded and profitable. More information can be found on the Web at www.percussion.com.
Percussion Software is a registered trademark and Rhythmyx, Active Assembly and De-Coupled Delivery are trademarks of Percussion Software. All other registered trademarks and trademarks mentioned herein are the property of their respective owners.
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