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Applied Digital Unveils Corporate Branding and Marketing Strategy at Annual Shareholders' Meeting DELRAY BEACH, Fla. --(Business Wire)-- July 26, 2004 -- "Security Through Innovation" Strategy Unveiled at Saturday's Delray Beach EventApplied Digital (NASDAQ:ADSX), a provider of Security through Innovation, announced today results from its Annual Shareholders' Meeting held Saturday, July 24th, in Delray Beach, Florida. At the event, the Company unveiled its corporate branding and marketing strategy reflecting both its current business and where it sees the Company's direction. The refined strategy centers around "Security Through Innovation": -0- *T Security for People Security for Animals Security for Food Chains Security for Government and Military Assets Security for Commercial Assets *T After one and one half years of financial strengthening and a lengthy evaluation of its leading products and services, Applied Digital now recognizes over half of its revenues from the government and military and almost all of its products and services are security related. In conjunction with the announcement, the Company unveiled a new corporate logo. "We have developed a suite of advanced technology solutions for many of the most challenging security issues facing the international community today," said Scott R. Silverman, Applied Digital's Chairman and CEO. "Through Digital Angel (AMEX:DOC), we protect animals (companion pets, fish and livestock) using our proprietary microchip, eartag and scanner technologies. This same technology allows us to monitor, identify and evaluate food chains and their safety. VeriChip, the first implantable microchip for humans, provides security for people, their personal information, their identity, their medical records (pending FDA approval), and their financial information. VeriChip also provides security for building access and facility monitoring, as reflected by the recent 'chipping' of Attorney General of Mexico, Rafael Macedo de la Concha and some of his staff." Silverman continued, "Through Digital Angel's Signature Industries, we manufacture a leading Search and Rescue Beacon- SARBE- for the security of fighter jets and their pilots. We also provide security for the Department of Homeland Security, specifically The Border Patrol and U.S. Customs. Digital Angel's OuterLink subsidiary provides spread spectrum location and communication technology to these agencies as well as Shell Oil Company. Our GTI subsidiary sells and maintains secure telecomm infrastructure to numerous agencies of the Federal Government. This is just part of how Applied Digital provides 'Security Through Innovation'." The Company also announced that all four items shareholders were asked to consider were approved at the Annual Meeting. Michael S. Zariello and Mr. Silverman were elected as new Directors through fiscal year 2007, while J. Michael Norris was ratified as a Director through fiscal year 2006. Each received approximately 98% of the votes cast. Eisner LLP was ratified for fiscal 2004 as the Company's independent auditors, receiving approximately 99% of the vote. 60% of the Company's shareholders also approved an amendment to the 2003 Employee Stock Plan, increasing the number of shares to 2.6 million from 1.4 million. Finally, 68% of the shareholders ratified options granted to a new director. About Applied Digital Applied Digital develops innovative security products for consumer, commercial, and government sectors worldwide. Our unique and often proprietary products provide security for people, animals, the food supply, government/military arena, and commercial assets. Included in this diversified product line are RFID applications, end-to-end food safety systems, GPS/Satellite communications, and telecomm and security infrastructure, positioning Applied Digital as the leader of Security Through Innovation. Applied Digital is the owner of a majority position in Digital Angel Corporation (AMEX:DOC). For more information, visit the company's website at http://www.adsx.com. |
