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CRMxchange and Jacada to Host Web Seminar Series; First Seminar Entitled `Employee Experiences with an Impact' featuring Lior Arussy
[July 21, 2004]

CRMxchange and Jacada to Host Web Seminar Series; First Seminar Entitled `Employee Experiences with an Impact' featuring Lior Arussy

ATLANTA --(Business Wire)-- July 21, 2004 -- Jacada Ltd. (NASDAQ: JCDA) and CRMxchange will host a Web Seminar series entitled "In Search of the Perfect Interaction." In the first seminar of the series, customer contact guru Lior Arussy, President of Strativity will present on "Employee Experiences with an Impact."



In a year-long global CEM study, Strativity found that only 37% of executives claimed that they had the tools and authority to resolve customer problems. In this session, Arussy will discuss the findings and implications of this groundbreaking study. Arussy will explore the link between customer experience and employee capacity, and the need to shift the balance of that capacity from a focus on function to a focus on quality.

This session will also review these issues, and make recommendations on how companies can move from reactive "patching" tactics to a strategic solution that addresses the root cause, so that employees and customers can experience the "Perfect Interaction."


When: Tuesday, July 27, 2004 at 11:30 a.m. eastern time / 8:30 a.m. pacific time.

To register please visit: http://www.jacada.com.

About Jacada - Jacada Ltd. provides software solutions for accelerating business improvement. A recognized leader in integration technology, Jacada solutions help customers simplify and rapidly improve high-value business processes without the need to replace or re-write existing business systems. Jacada has over 1200 customers worldwide including major corporations and government organizations such as AAA Mid-Atlantic, AIT Worldwide Logistics, Bank of America, Caterpillar, Delta Air Lines, The Hartford, Lillian Vernon, the U.S. Navy, Porsche Cars North America, Prudential, Raytheon, and the US Department of Interior. Jacada operates globally with offices in Atlanta, Georgia; Herzliya, Israel; and London, England. Jacada can be reached at www.jacada.com or at 1-800-773-9574.

This news release may contain forward-looking statements that are made pursuant to the "safe harbor" provisions of the Private Securities Litigation Reform Act of 1995. Forward-looking statements involve risks and uncertainties and actual results may differ substantially from these statements. For a more complete disclosure of the risks and uncertainties that may affect actual results, please refer to the Company's Form 20-F filed with the Securities and Exchange Commission. Jacada is a trademark of Jacada Inc. All other brands or product names are trademarks of their respective owners.

Jacada is a registered trademark of Jacada Inc. All other brands or product names are trademarks of their respective owners.

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