[July 20, 2004] College Sports Online Extends Ad-Serving Agreement With Accipiter; Agreement With CSTV: College Sports Television Unit Includes an Upgrade to AdManager 7.0 RALEIGH, N.C. --(Business Wire)-- July 20, 2004 -- Accipiter Solutions, Inc. announced today that College Sports Online, a business unit of CSTV: College Sports Television (www.collegesports.com), has expanded its ad-serving agreement with AdManager to serve targeted ad campaigns to the eight million unique monthly visitors to CollegeSports.com and its network of more than 160 official athletic sites. College Sports Online has used Accipiter's ad management technology over the past six years to manage its online advertising programs. College Sports Online consists of the www.collegesports.com Web site, the number one online destination for college sports, and its network of 160 official athletic sites for top colleges, universities, and athletic conferences and associations. College Sports Online designs, builds, hosts, maintains and markets the official athletic sites for schools such as Notre Dame, Ohio State, Maryland, Stanford, North Carolina and Miami (Fla.). College Sports Online offers network partners a complete Web site solution, including online brand management, content delivery, consumer marketing, and business/commerce solutions. Paul Kallis, senior vice president and general manager for College Sports Online, said, "AdManager's enhanced rich media capabilities and inventory forecasting allow us to optimize inventory use and improve advertiser satisfaction by providing variety, accurate delivery and a positive user experience. We are also very eager to offer advertisers a wide array of creative possibilities, including new interactive ads and streaming video applications." "AdManager 7.0's streamlined workflow, including rich media and campaign templates, is saving us considerable time operationally. We are also very excited about the new controlled exposure functionality which gives us complete control over how we frequency cap our creatives, campaigns, and ad format types." College Sports Online also utilizes the improved inventory projection features to increase its forecasting accuracy. As just one of the many enhancements of AdManager 7.0 designed to help publishers generate higher CPMs and less unsold ad inventory across their web sites, the ad inventory server allows publishers to study how ad traffic managers schedule campaigns and how the sales team creates reservations. Using this information, real-time inventory reports can be used to accurately project any targeting criteria needed by the sales staff. "We can provide our customers with real-time knowledge of oversold areas and available inventory options, which allows them to quickly make strategic sales decisions on how to package available inventory and maximize revenue," explains Jeff Wood, vice president of sales and marketing for Accipiter. "These tools, along with the wealth of data College Sports Online has gathered from years of serving ads using AdManager, provides their sales staff with the most accurate inventory projections available on the market today." About CSTV: College Sports Television College Sports Television, the home of college sports, is comprised of two primary business units: College Sports TV, the fastest-growing independent cable network, and College Sports Online, the number one online destination for college sports news, information, scores and analysis. College Sports TV is available to more than 20 million homes nationally on cable and satellite. For information on CSTV availability in particular markets, consumers can log on to www.collegesports.com or call their cable or satellite operator. About Accipiter Based in Raleigh, North Carolina, Accipiter has been a pioneer and leading developer of online advertising solutions and services since 1996. With offices worldwide including the U.K., Italy, Scandinavia, and Singapore, Accipiter provides global solutions for over 300 customers in 26 countries. Accipiter executives are respected as industry thought leaders, and strive to develop industry standards through work with organizations such as the Internet Advertising Bureau and the Online Publisher's Association. Accipiter offers two ad management solutions: a site-side software solution, AdManager V7, and a hosted, outsourced solution, AdBureau. Accipiter also leads the industry with over five years of experience in implementing behavioral targeting technology. For general information, please visit www.accipiter.com. AdManager is a trademark of Accipiter Solutions, Inc. All other company and product names may be trademarks or service marks of the company with which they are associated. [ Back To TMCnet.com's Homepage ]