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Keynote Speakers Announced for SensorsGov; Inaugural Event to Take Place September 13-15, 2004, Virginia Beach, VA
[July 15, 2004]

Keynote Speakers Announced for SensorsGov; Inaugural Event to Take Place September 13-15, 2004, Virginia Beach, VA

WELLESLEY, Mass. --(Business Wire)-- July 15, 2004 -- Advanstar Communications, Inc., producers of Sensors Expo & Conference and the publishers of Sensors magazine, is pleased to announce that they, together with the Hampton Roads' Sensor Science & Technology Forum (SS&TF), are currently gearing up for the first annual SensorsGov Conference. Following the success of their 2004 Sensors Expo, this new and highly-specialized event will be held at the Virginia Beach Pavilion, from September 13-15, 2004.

SensorsGov will be marked by a stellar keynote lineup. On Monday, September 13, Virginia Congressman, Edward Schrock, has been invited to introduce Dr. Vitalij Garber, Director of Systems Integration, Defense Systems, Office of the Under Secretary of Defense, who will discuss the fusing of sensor systems data and information into a larger System-of-Systems construct. On Tuesday, September 14, Admiral James Loy, Secretary, Department of Homeland Security has been invited to speak on the importance of sensors in homeland security, and on Wednesday, September 15, General Roy D. Bridges, Jr., Director, NASA Langley Research Center will highlight the importance of sensors to NASA's mission.

A Homeland Security Plenary Address on Tuesday, September 14 at 9:15 a.m. - 10:15 a.m. will feature invited representatives from the Department of Homeland Security and its supporting agencies, to be introduced by Hugh Montgomery, SES, former Director of the Department of the Navy's, Science & Technology Division and currently the Executive Director of IDHS (Institute of Defense and Homeland Security).


SensorsGov is the premiere sensor technology event filling the specific educational, development and resource needs of U.S. Government and Military organizations such as the Joint Forces, Army, Air Force, Navy, Coast Guard, NASA, Department of Homeland Security (DHS), and Department of Commerce (DoC). The event promises to provide a valuable educational venue for sensor R&D communities across Government and Military agencies.

A content-rich conference program will be an important part of SensorsGov. The program, developed in collaboration with Sensor Science & Technology Forum (www.hamptonroadssensors.com) and the Sensors Conference Advisory Committee consisting of representatives of the U.S. Military and other industry leaders, will include key innovators from the government, military, university and industry. In addition to the conference sessions, keynote speakers and special events, SensorsGov will feature the latest products and services from world-class companies serving the sensor engineering, research and development, quality control, test engineering and operations and maintenance markets. The exhibit floor will offer the latest in sensors; MEMS; piezoelectrics; optical; nanotechnology; fiber-optics; acoustics; ultrasonics microelectronics; ASICs; embedded systems; networking products; wireless devices; instrumentation and controls; computer hardware, software and peripherals, data acquisition and information networks.

Conference Chairperson, Richard Lally, commented, "The response to this opportunity to share the latest in Sensors between Government Agencies, Industry and Non-profit Organizations has been tremendous. We're really grateful to the Steering Committee, Session Chairpersons and Congressman Schrock's office for all their hard work in pulling together such an impressive conference."

"Sensors technology is becoming ubiquitous and mission critical to Government and Military initiatives and we are pleased that our events are crossing industry lines from the traditional manufacturing companies to the government market," said Cathy Walters, show director for the Sensors Events for Advanstar Communications. "Our attendees are accustomed to attending a Sensors Expo event to identify trends, explore them in a well-planned, information-packed conference program and then have the opportunity to compare and evaluate the latest solutions on the show floor. We are looking forward to continuing to produce these exciting cutting-edge events throughout the country in the coming year."

Plans are also underway for Sensors Expo & Conference 2005 to be held June 6-9, 2005 at the Donald E. Stevens Convention Center, Rosemont, IL. New to the event will be the Wireless Sensors Expo: A concurrent Expo & Conference that will feature the most comprehensive showcase of wireless sensing technology found in one place anywhere in the world and a multi track conference program bringing together thought leaders and innovators who are shaping the landscape of wireless sensing today and in the future.

In addition, continued focus on industry applications in primary markets including Automotive and Medical as well as Consumer Electronics, Telecommunications, Industrial Automation and Information Technology will again shape the Conference program. The Call for papers will open in September. New Show features will include a MEMS/Nanotech Pavilion, a "Sensors in Action" Theater, a Collaboration Zone and an expanded TechnoTour program. Over 250 exhibitors will display thousands of sensor and sensing technology products.

SensorsGov and the Sensors Expo & Conference are produced by Advanstar Technology Group a division of Advanstar Communications, Inc. in cooperation with the Hampton Roads Sensor Science and Technology Forum. SensorsGov will be held at the Virginia Beach Pavilion, Virginia Beach, VA, from September 13-15, 2004. Sensors Expo & Conference 2005 will be held June 6-9 at the Donald E. Stevens Convention Center, Rosemont, IL. For further information on exhibiting or attending, call 800-331-5706 or visit www.sensorsgov.com or www.sensorsexpo.com, respectively.

About Advanstar Communications

Advanstar Communications, Inc. is a worldwide business information company serving specialized markets with high quality information resources and integrated marketing solutions. Advanstar has 105 business magazines and directories, 80 tradeshows and conferences, numerous Web sites, and a wide range of direct marketing, database and reference products and services. Advanstar serves targeted market sectors in such industries as art, automotive, beauty, collaboration/e-learning, CRM/call center, digital media, entertainment/marketing, fashion & apparel, healthcare, manufacturing and processing, pharmaceutical, powersports, science, telecommunications and travel/hospitality. The Company has nearly 1,300 employees and currently operates from multiple offices in North America, Latin America, Europe and Asia. For more information, visit www.advanstar.com.

About The Sensor Science and Technology Forum

The SS&TF is a national initiative formed by the Hampton Roads Technology Council, the technology nerve center of Southeast Virginia. Through the following initiatives, this member-driven non-profit organization is transforming the region and its member organizations into world-recognized sensor technology leaders. SS&TF works with research and economic development organizations to facilitate the growth of sensor businesses; represents the interests of its members to the elected representatives of Local, State and Federal Governments; provides educational programs, networking opportunities and industry information; promotes implementation of technology to increase the number, growth, rate and competitiveness of member organizations; and links members with investors, legislators, educators, support organizations and other critical resources. For further information, visit www.hamptonroadssensors.com.

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