[July 02, 2004] YP Corp. Initiates National Accounts Program MESA, Ariz. --(Business Wire)-- July 2, 2004 -- YP Corp. (OTC BB: YPNT), a leading provider of local search services on the Internet, has initiated a new service to nationwide advertisers. The National Accounts Program allows national and/or regional corporations with multiple locations to list under one contract, instead of on a location-by-location basis. The individual locations still appear in YP's appropriate area search. "The National Accounts Program represents a new effort for YP Corp.," said DeVal Johnson, YP Corp.'s vice president of marketing. "It enables companies with multiple locations and franchisees to reap the full benefits of YP Corp.'s unique package of online business advertising services. We have just initiated this program and are currently completing negotiations with four major companies, and have inquiries from several others. Clearly, this is a program of interest to national advertisers." Visitors to YP Corp.'s YP.Com site can easily find the closest location of a nationwide corporation, map their way to the location, link to the corporation's Web site, or use any of YP.Com's other onsite features, such as free long distance access to the location through Click2Call(TM). Additionally, a national corporation can include YP Corp.'s listing as a benefit to its affiliates or franchisees, without each location's having to contract individually with YP Corp. for coverage. Peter J. Bergmann, CEO of YP Corp., said, "This new program is a win/win situation for our subscribers, our users and our company. It allows YP Corp. to add hundreds, if not thousands, of listings with less strain on our resources, while providing more information for our users. We've focused a great deal of time and expertise on this new marketing thrust, and are already seeing results. We have no intention of losing sight of our core business of small and medium businesses." About YP Corp. YP Corp., a leading provider of local search services on the Internet, offers an Internet Advertising Package ("IAP") that includes a Mini-WebPage(TM) and Preferred Listing through its Yellow Pages Web site at www.YP.Com. The company's Web site contains listings for approximately 18 million businesses in the United States and 150 million individuals in the United States and Canada. As of March 31, 2004, YP Corp. had approximately 305,000 IAP advertisers. YP Corp. also provides an array of other Internet services that complement its Yellow Pages Web site, including an Internet Dial-Up Package(TM) (dial-up Internet access) and QuickSite(TM) (Web site design & hosting services). YP Corp. is a longstanding member, exhibitor and sponsor of the two major Yellow Pages trade associations -- Yellow Page Integrated Media Association, "YPIMA," the major trade association of Yellow Pages publishers throughout the world, and the Association of Directory Publishers, "ADP," which mostly represents independent Yellow Pages publishers. YP Corp. is based in Mesa, Ariz. For more information, visit the Web site at www.YP.Com. This press release includes statements that constitute "forward-looking statements," which are often characterized by the terms "may," "believes," "projects," "expects," or "anticipates," and do not reflect historical facts. Forward-looking statements involve risks, uncertainties and other factors that may cause actual results, performance or achievements of YP Corp. and its subsidiary to be materially different from those expressed or implied by such forward-looking statements. Other factors that may affect forward-looking statements and the company's business generally include but are not limited to: (i) the success of existing competitors and the introduction of new competitors in the market; (ii) the impact of existing or new regulation on the company's marketing and solicitation efforts; (iii) risk factors and cautionary statements made in the company's Annual Report on Form 10-KSB for the period ended Sept. 30, 2003; and (iv) other factors that YP Corp. is currently unable to identify or quantify, but may exist in the future. Forward-looking statements speak only as of the date the statement was made. YP Corp. does not undertake and specifically declines any obligation to update any forward-looking statements. [ Back To TMCnet.com's Homepage ]