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Walt Disney Television International's Preschool Channel "Playhouse Disney Channel" Now In Five Markets Across Asia
KUALA LUMPUR, Malaysia, July 2 /Xinhua-PRNewswire/ -- Malaysia joins Hong Kong, Singapore, South Korea and Indonesia on the list of markets where preschoolers are experiencing a fun new way of learning through Walt Disney Television International's dedicated preschool service, Playhouse Disney Channel.
This weekend's launch of the only 24-hour preschool-learning channel in Asia on Malaysia's multi-channel TV operator Astro brings the number of Playhouse Disney Channels in Asia to five, all launching in a span of three months.
Raymund Miranda, managing director of Walt Disney Television International (Southeast Asia/Korea): "The rapid expansion of Playhouse Disney Channel in Asia provides ample evidence that the preschool audience is an important and under-served segment of the pay-TV market in the region. The Playhouse Disney brand recognized that need as early as 1999 and continues to remain the leader in providing fun and imaginative learning to this audience. The launch of Playhouse Disney Channel in our region completes the evolution of this brand from a block that was introduced in 2000 to a stand alone channel today. "
Playhouse Disney Channel invites preschool children into a world of discovery, creative play and fun learning. Catering to kids two to five years old, their parents and caregivers, the commercial-free channel provides a safe, entertaining TV environment, so the kids enjoy the programming while parents are assured that their children are learning from award-winning programming based on the Whole Child Curriculum. The curriculum aspires to stimulate thinking skills, develop motor skills, impart early academic learning, instill moral and social lessons and encourage creativity and artistic expression.
About Walt Disney Television International (Asia Pacific)
WDTVI-AP is responsible for all of The Walt Disney Company's free and pay television activities across the Asia Pacific region (excluding Japan). These activities include branded and non-branded program distribution through Buena Vista International Television - Asia Pacific (BVITV-AP), as well as production, broadcasting, development and management of Disney Channels and other media investments.
Disney Branded Television oversees WDTVI-AP's pay TV channels such as Disney Channel and Playhouse Disney Channel now seen in 10 countries region- wide as well as Disney Clubs and Disney branded programming blocks on free-to- air networks, reaching more than 380 million households in the region.
For programming information, log on to http://www.disneychannel-asia.com/ for Disney Channel and http://www.playhousedisneychannel-asia.com/ for Playhouse Disney Channel.
For more information, please contact:
Mai Tatoy
WDTVI (Southeast Asia/Korea)
Tel: +65 6548 9287
Email: mai.tatoy@disney.com
Walt Disney Television International
CONTACT: Mai Tatoy of WDTVI (Southeast Asia/Korea), +65 6548 9287,mai.tatoy@disney.com
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