TMCnet News
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[January 30, 2004] ADP and Acxiom Introduce New Database Management Service To Help Dealers Maintain More Accurate Customer Information And to Assist With Privacy Compliance A new database management service that helps automobile dealers maintain more accurate customer contact information, and assist in compliance with "do not call lists" and other privacy laws, is now available from the Dealer Services Group of Automatic Data Processing, Inc. (NYSE: ADP) and Acxiom(R) Corporation (Nasdaq: ACXM).The new service enhances ADP's DataFresh product with AbiliTec(R), Acxiom BestAddress(R) and Acxiom ChangePlus, three data integration and data hygiene offerings. Tests conducted on Dealer Management Systems (DMS) indicate a high percentage of all customer data is inaccurate, with up to 40 percent of records as duplicates and up to 80 percent of records in need of address correction/updates. ADP and Acxiom's combined database management solution will assist dealers in their efforts to have clean, up-to-date customer information and the ability to integrate customer records from multiple data sources. This results in an enterprise-wide view of the customer. Once a dealership subscribes to the combined ADP/Acxiom solution, the system automatically extracts customer records, performs the data hygiene and creates a distinct recognition link. The solution then pushes the newly enhanced data back into both the ADP Dealer Management System (DMS) and the Customer Relationship Management (CRM) applications throughout the enterprise. The solution also includes a set of tools to help dealers recognize which customers may, or may not, be contacted by e-mail, fax or phone -- easing the daunting task created for dealers by recently enacted privacy laws. "Retail automotive dealers have invested significant time and money into CRM strategies, but those strategies just don't work without accurate, current data that can be integrated across multiple dealer sites," said Kevin Henahan, Senior VP of Marketing, ADP Dealer Services. "Now ADP and Acxiom have joined forces to help dealers maintain comprehensive, current customer records that help continuously grow and preserve the customer relationship." Dealers also now have a solution to help deal with the complex regulatory landscape concerning telemarketing and e-mail marketing, said Acxiom Automotive Industry Leader Eric Garrett. "ADP and Acxiom's data solution help dealers comply with the enormous challenge of recent regulations," said Garrett. "When dealers have a more accurate view of their customers, they know exactly what those customers want -- and what they don't want. Dealers can then carefully tailor their marketing to fit customers' specifications." |