TMCnet News
|
[January 30, 2004] Italtel Develops New Business Intelligence Solution For Telecom Italia Wireline Italtel, a company operating in voice/data/video integration on telecommunication networks, announced the implementation of a comprehensive Business Intelligence solution called Ulisse (Ulysses) for Telecom Italia Wireline. Two years after its initial release and a whole host of function and application enhancements, today this initiative gives birth to Europe’s currently existing largest Data Warehouse.Italtel’s system is based on proprietary software for the retrieval, transformation and storage processes of ETL data which collects traffic data (IP, voice, intelligent, interconnected networks) from a variety of different sources and filters, certifies and stores it in an open and efficient Data Warehouse which has a current total capacity of approximately 32 Terabytes. The Data Warehouse feeds multiple applications enabling the aggregated data to be analyzed and used for back office purposes (Network Assurance, Operation & Maintenance, Network Planning) as well as by front office functions (Marketing, Sales, Customer Service). Recent additions implemented in the system are mainly oriented at managing added value services, toll-free numbers, executive customers (welcome card), Wi-Fi and ADSL. In addition, the Data Warehouse feeds the data aggregation systems used by the various users or functions. Users in a variety of different roles within the company can leverage the data either by building customized reports or through easy to use Web-based queries on both raw and aggregated data. “In the past few years – says Valerio Minero, head of Italtel’s Professional Services Business Unit – we have closely watched the changes occurring to tlc operators’ business model which brought them to combine the implementation of a new integrated voice/data/video network with the enhancement and centralization of the information management systems components within their IT systems. The enhancements – continues Minero – are focused on two directions: ensuring streamlined, secure and available communication networks technological infrastructures (Network Intelligence), and understanding customer behavior and preferences in order to ensure improved services while driving for a positive outcome of marketing campaigns and new services (Customer Intelligence).” |