TMCnet News
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[January 28, 2004] Warner Home Video Selects EasyAsk Enterprise 9 to Drive Search & Navigation for Global Online Video Distribution EasyAsk, a market leader in information access software, and the only provider of Synchronized Search and Navigation(tm), today announced that Warner Home Video Inc. (WHV) has selected EasyAsk Enterprise 9 for Warner Home Video Direct (www.whvdirect.com), its global online B2B marketing and informational site.EasyAsk Enterprise 9, a platform that integrates enterprise search and navigation, will allow WHV business partners around the world to quickly locate key information and marketing collateral about WHV-distributed DVDs and videos, as well as promotional media such as trailers, radio scripts and digital assets, from Warner Home Video's comprehensive online B2B retail resource. By embedding EasyAsk's precision search and dynamic navigation into its distribution site, WHV will initially provide its partners in the US the most advanced search, navigation and content-promotion technology across both structured and unstructured data. WHV plans to expand the advanced functionality to its partners in Europe and Asia-Pacific as well. EasyAsk allows users to search for information using keywords, phrases or full natural-language queries. After receiving search results that include relevant, featured and recommended items, users can also rely on EasyAsk's Dynamic Navigational capabilities to explore the results by specific categories or other common characteristics. This powerful search and navigation combination ensures WHV partners will find exactly what they're looking for. "EasyAsk Enterprise 9 is an ideal solution for a company like Warner Home Video because of the flexibility and intuitiveness of the platform," said Bob Alperin, president and CEO of EasyAsk. "At the core is an intelligent search engine that is unrivaled in its precision and ability to interpret user queries." |