[January 15, 2004] “Leading hosted IVR Company Provides A Homerun Campaign at a Boston Red Sox and New York Yankee Games” Pulseteleservice Inc. Teams Up with YellowPepper Inc. for a FleetBoston Wireless Promotion. Toronto – January 2004 – Pulseteleservice Inc. teamed up with YellowPepper Inc, a leading wireless marketing company in the U.S., to create a mobile marketing campaign for FleetBoston during recent Red Sox and Yankees games. FleetBoston flashed a toll free phone number on the Jumbotron encouraging the audience to call a phone number to find out about their financial happiness. When users called the number, they heard celebrity voices read out a number of questions. After users answered a series of 5 questions using their cell phone’s keypad, they received a text message with their personal results and a call to action. Pulseteleservice provided the toll-free number and back end data collection using their award winning managed IVR platform. The data was then fed seamlessly to YellowPepper who then initiated an SMS message to the respondent’s mobile phone. “We were really impressed with the Pulse team. Their speed, professionalism, and dedication made this promotion a success. In addition, it allowed us to adjust the promotion on the fly.” Said Marc Theermann, CEO of YellowPepper. “This project is a great case of wireless and land line technologies working together in a truly converged way. IVR is still the best way to automate and manage a large of amount of data collection and information gathering over the phone. “ Said Robert Khoury, General Manager – Pulseteleservice. YellowPepper and Pulseteleservice will continue to work together on future wireless/IVR projects and find further ways to integrate and better leverage both technologies. # # # About YellowPepper: YellowPepper is a marketing driven company that redefines the way corporations interact with their target markets. YellowPepper’s wireless campaign manager enables marketers and advertising agencies to create, manage, and deploy wireless content to carriers across the globe. The platform can deploy Text Messages (SMS), Multi Media Messages (MMS), Ringtones, Mobile Java Applications (J2ME), and wireless Music Recognition campaigns. The third release of the campaign manager is filled with new enhancements, including demographic mapping, TV voting, a detailed reporting tool, demographic filters, and even easier integration (including COM objects, custom APIs, XML, and SOAP). YellowPepper's platform can carry proprietary content, but it can also be pre-loaded with existing content. To this end YellowPepper creates, sources, and syndicates the world's most exciting wireless entertainment content. For more information, visit www.yellowpepper.com. Contact: Phyllis@YellowPepper; 617 275 7210 About pulseteleservice Founded in 2002, pts is a subsidiary of pulse. pts offers managed telephony services such as IVR, outbound interactive voice messaging, call centre services, fax broadcasting, call conferencing, and other customized solutions. pts offers organizations an economical alternative to purchasing full telecom solutions. Further information can be found at www.pulsets.com. Contact: pulseteleservice public relations department 28 Fulton Way, Unit 9 Richmond Hill, ON L4B 1J5 T 905 695 3500 F 905 886 0569 E [email protected] W www.pulsets.com [ Back To TMCnet.com's Homepage ]