TMCnet News
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[January 14, 2004] 50 Percent Of All Internet Households Interested In VoIP Telephone Services One-half of all Internet households are interested in VoIP (voice over Internet protocol) services, which could deprive current long-distance companies of their most profitable subscribers.Interest in these services is disproportionately among subscribers with high monthly phone bills, and cost savings is the primary driver, according to Residential Voice-over-IP: Analysis & Forecasts, a new report from Parks Associates. Furthermore, interest in VoIP service is consistent among both broadband (52%) and narrowband (48%) households. (See Figure 1, attached) "Consumers are looking at VoIP service as a replacement for their primary phone line, not as a secondary backup," said John Barrett, a research analyst at Parks Associates. "VoIP could also serve as a lure for new broadband subscribers, given the strong interest among narrowband households. The market is still searching for a 'killer' broadband application. Wouldn't it be ironic if it turned out to be telephone service?" The survey conducted for Residential Voice-over-IP: Analysis & Forecasts sampled 3,300 households on VoIP services. |
