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[February 26, 2004]
Salesforce.com Marks Major Milestones as Avery Dennison Becomes 9,000th Customer to Successfully Deploy CRM Service
Salesforce.com, the global leader in on demand customer relationship management (CRM) services, today announced that it has reached 130,000 subscribers as Avery Dennison Corporation (NYSE: AVY) becomes its 9,000th customer. Salesforce.com also announced a new "mega deal" at SunTrust Banks (see press release). Over 2,000 SunTrust employees will be standardized on salesforce.com in the largest deployment of on demand CRM.
Fortune 500 companies are joining mid-sized and small businesses in embracing the on demand model as the best way to achieve global CRM success.
�After years of industry skepticism over whether large enterprises would adopt on demand CRM, salesforce.com is now inking its �mega deals� with the Fortune 500,� said Sheryl Kingstone, CRM Program Manager, Yankee Group. �The maturation of the model has fundamentally changed the CRM landscape - companies are now in large scale deployment for on demand services.�
�We are closing big deals with large companies who see on demand CRM not as an interim solution, but as the only choice for successful global deployment,� said Marc Benioff, chairman and CEO, salesforce.com. �On demand is now the preferred model in CRM, and salesforce.com is the market leader with over 9,000 customers of all sizes who consider us the only option for CRM success.�
Avery Dennison is the 9000th company to choose salesforce.com�s leading on demand service as its preferred CRM solution. The worldwide leader in pressure-sensitive technology and innovative self-adhesive solutions for consumer products and label materials originally implemented salesforce.com to provide a centralized location to manage customer information for its sales teams in Canada, Mexico and the United States. Since deployment, Avery Dennison has rapidly expanded its internal usage of salesforce.com because of the state-of-the-art features, ease of flexibility and customization of the application.
�It was originally our goal to collect information about our customers and use it to market directly to end users, as well as push sales to our distribution partners,� said Dave Browske, national sales director, Avery Dennison Corp. �We have happily achieved that and much more with salesforce.com. We have customized salesforce.com to carry out specialized marketing campaigns, monitor and manage sales promotions, and maintain a knowledge base of new, current and discontinued products. We quickly had strong internal adoption because salesforce.com is intuitive and easy to use. It has become a great resource for every interaction we have with our customers.�
�Avery Dennison knew that only on demand CRM from salesforce.com could meet its specific feature and functionality needs, and be easily customized for new initiatives,� Benioff continued. �Our success comes from being driven to provide our customers the state-of-the-art customization, integration and globalization CRM features that make them successful.�
Salesforce.com allows for the scalable, secure management of sales force automation, customer service and support, marketing automation, document management, contract management, and analytics. Salesforce.com also recently announced sforce 2.0, the next generation of the salesforce.com on demand application server. Open, secure and reliable, the sforce 2.0 on demand application server is the world's first platform for customizing, integrating and extending salesforce.com to meet specific business needs.
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