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Monster and Infinity Broadcasting Sign Strategic Marketing Agreement Creating Local Career Outreach Across 180 Stations Nationwide
MAYNARD, Mass. & NEW YORK --(Business Wire)-- Dec. 10, 2004 --
Relationship Extends Monster's Local Presence through Radio Stations and Their Websites Across the Country, Highlighting Featured Job Listings Specific to Each Market
Monster(R), the leading global online careers property and flagship brand of Monster Worldwide, Inc. (NASDAQ: MNST), and Infinity Broadcasting, one of the largest major-market radio operators in the United States, today announced a long-term strategic marketing agreement that includes a comprehensive career services program on 180 Infinity radio stations nationwide. The one-year agreement begins in December and has both on-air and online components extending Monster's presence to radio stations in 41 U.S. markets, serving an estimated 70 million weekly listeners and online visitors.
Local jobs by area employers will be promoted to inspire and motivate radio listeners to take advantage of local opportunities and career enhancement tools on Monster. Infinity stations will also provide customized on-air Monster messaging featuring job listings from local employers specific to each market and job search success stories will be rewarded with on-air recognition and prizes. Monster will also highlight career enhancement tools and advice from Monster experts regarding a range of topics, including resume writing tips and interview skills, via Infinity stations nationwide.
"As we head into 2005, Monster will expand its efforts to help job seekers and employers in local markets; and working with Infinity, a leader in the radio medium, is an integral part of demonstrating how Monster can be a careers resource at the local level, said Brad Baker, SVP, Product and Marketing, Monster. "Additionally, entrepreneurs and small business owners are at the heart of the U.S. economy, and this agreement will significantly elevate Monster's presence before them - enabling us to reach more employers and workers across America than ever before."
The agreement also incorporates various online elements, including advertising on Infinity radio station websites, as well as a co-branded microsite for each station where site visitors can find links to local job listings, search features and incentives.
"We are excited to develop this new relationship with Monster, a leader in the online career category, and utilize our extensive reach to consumers nationwide to convey their important message," said David Goodman, Executive Vice President, Marketing, Infinity. "Our stations will provide Monster with a platform to generate a consistent marketing presence throughout the year and allow us to provide targeted career advice and job opportunities to millions of listeners in a localized and personal format."
About Monster
Celebrating its 10-year anniversary, Monster is the leading global online careers property. A division of Monster Worldwide (NASDAQ: MNST), Monster works for everyone by connecting quality job seekers at all levels with leading employers across all industries. Founded in 1994 and headquartered in Maynard, Mass., Monster has 25 local language and content sites in 23 countries worldwide. Monster is the official online career management services sponsor of the 2004 U.S. Olympic Team. More information is available at www.monster.com or by calling 1-800-MONSTER. To learn more about Monster's industry-leading employer products and services, please visit http://recruiter.monster.com.
About Infinity Broadcasting
Infinity Broadcasting is one of the largest major-market radio operators in the United States, with stations covering the news, modern rock, oldies, country, FM talk, classic rock and urban formats. Infinity owns 184 radio stations, the majority of which are in the nation's top 50 markets and reach more than 70 million listeners a week and is also home to 29 of the country's leading sports franchises amongst the NFL, MLB, the NBA and NHL.
Special Note: Safe Harbor Statement Under the Private Securities Litigation Reform Act of 1995: Except for historical information contained herein, the statements made in this release constitute forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Such forward-looking statements involve certain risks and uncertainties, including statements regarding Monster Worldwide, Inc.'s strategic direction, prospects and future results. Certain factors, including factors outside of Monster Worldwide's control, may cause actual results to differ materially from those contained in the forward- looking statements, including economic and other conditions in the markets in which Monster Worldwide operates, risks associated with acquisitions, competition, seasonality and the other risks discussed in Monster Worldwide's Form 10-K and other filings made with the Securities and Exchange Commission, which discussions are incorporated in this release by reference.
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