| [August 26, 2004] |
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Rocketinfo Forms Strategic Alliance with Major News Agency
RANCHO MIRAGE, Calif. --(Business Wire)-- Aug. 26, 2004 -- Rocketinfo Inc., (OTCBB:RKTI), a leading international supplier of current news search, content and publishing solutions is pleased to announce that it has formed a key reseller alliance with the Canadian Press (CP), one of the top-rated multimedia news agencies in the world.
CP plans to expand their media monitoring services by offering clients access to the full 11,000 source Rocketinfo database, plus the content generated by CP.
"Our clients depend on us for keeping up with breaking news stories and receiving unbiased, timely reporting on events in Canada," said Dwayne Desaulniers, Canadian Press' Vice President of Business Development. "This alliance will allow us to provide our clients with the most comprehensive business intelligence and information available. Rocketinfo has an enormous worldwide database and powerful content search and delivery tools."
"CP is the single most authoritative source for news in Canada and has established itself as an invaluable partner," said Darren DeJean, Director, Business Development, for Rocketinfo. "This alliance validates the quality of our software and we are proud to include CP as a strategic value-added reseller of our technologies."
NASCAR joins the fold
The agreement will also enable CP to offer the full range of Rocketinfo business and competitive intelligence solutions as well as news trackers. In fact, NASCAR is already benefiting from the new partnership. Rocketinfo and CP have developed a tracker solution that enables visitors to the NASCAR.com website to read the latest news on their favorite drivers and teams.
"NASCAR fans expect to come to the official site to read breaking news about their favorite driver," said Scott Bailey, VP/GM, NASCAR.COM. "Working with Rocketinfo and CP enables us to deliver on this promise and allows us to provide fans with rich content that is highly personalized."
About NASCAR.COM
Turner Sports Interactive acquired all of NASCAR's interactive rights in October 2000 and became the exclusive producer of NASCAR.COM in January 2001. NASCAR.COM is one of the fastest growing sports sites on the Web, consistently ranking among the top three sport sites on the Internet. In 2003, NASCAR.COM was awarded an Emmy(R) by the National Television Academy for its TrackPass with PitCommand application. Along with NASCAR.COM, Turner Sports Interactive is the exclusive producer of PGA.com. They acquired the PGA's interactive rights in June 2002 and immediately assumed exclusive production of PGA.com.
About Rocketinfo Inc.
Rocketinfo's business information solutions continuously scour over 11,000 Internet sites, 70,000 RSS and weblog sources as well as client-defined content channels, for current news and information that matches precise requirements. Rocketinfo provides a comprehensive content collection system, high performance content storage, keyword and concept search flexibility, intelligent analytical tools, multi-channel delivery, and autonomous processing.
In addition to enterprise software solutions the company operates the popular RocketNews search engine (http://www.rocketnews.com) and the Rocket RSS Reader (http://reader.rocketinfo.com), the Rocket Desktop (http://www.rocketdesktop.com). Rocketinfo provides a comprehensive content collection system, high performance content storage, keyword and concept search flexibility, intelligent analytical tools, multi-channel delivery, and autonomous processing.
About The Canadian Press
The Canadian Press is Canada's multimedia news agency. The CP wire is the source that Canada's newsrooms turn to for breaking and developing news and unbiased, timely reporting on what is happening throughout Canada and around the world. We are the news agency and multimedia information source the media have trusted and depended on since 1917.
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