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Israeli Call Center Outsourcer Finds Growth Strategy
[August 17, 2004]

Israeli Call Center Outsourcer Finds Growth Strategy

CosmoCom™, whose all-IP, universal access contact center system is the platform of choice for more top-tier network service providers worldwide than any other similar product, today announced that Bezeq Online Ltd., a major call center outsourcer in Israel and a business unit of Israel’s primary telco Bezeq, has added Contact Center On-Demand™ (CCOD) services based on the CosmoCall Universe™ platform to their suite of outsourced solutions. Contact Center On-Demand enables Bezeq Online to offer customers the ability to outsource just their call center technology, rather than their entire operation. Osem, one of Israel’s largest food manufacturers, is one of Bezeq Online’s first customers for the new service.

“CCOD is a perfect opportunity for us to grow our business,” said Etay Cohen, Bezeq Online’s CEO. “We’re out there all the time talking with call centers. While some want the traditional outsourcer model, others want to retain the agents while offloading just the technology headaches. The availability of CCOD gives us a more complete range of offerings to meet the needs of more customers. And who better than an outsourcer to offer CCOD? Our contact center experience makes our CCOD customers and prospects confident that we understand their contact center needs and can help them create an effective solution.”

“CosmoCom’s CCOD platform is also ideal for our internal needs as a full service outsourcer,” Cohen continued. “CosmoCall Universe is inherently virtual. It allows us to quickly and easily locate agents anywhere, including in areas where labor costs are low and government incentives for job creation are available. We can even work with agents at home. This opens up opportunities for companies based outside of Israel to offshore their call centers in Israel, where native-speakers of many different languages are available. Also, outsourcers add and subtract agents as projects come and go, and with CosmoCom’s utility pricing for CCOD, we only pay for what we actually use.”


The new on-demand services offer customers an all-IP, unified contact center of any size, small or large, that includes multi-channel ACD, IVR, CTI, predictive dialing, multimedia recording and administrative tools. Delivered via Bezeq’s IP network infrastructure, the service gives customers all the benefits of the latest call center technology without the large capital investment and ongoing operating costs of an in-house platform.

“As CCOD specialists, we strongly agree that outsourcers are an ideal channel for CCOD because of their knowledge and experience in the field. CCOD is a natural growth path for outsourcers, giving them a new way to capitalize on what they already know,” stated Ari Sonesh, CEO of CosmoCom. “We are pleased and proud to be providing the supporting technology for Bezeq Online’s CCOD venture, and we are confident that it will be a successful one for both companies.”

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