| [August 10, 2004] |
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Top-Notch Communicators for Pharmaceutical Brand Success: Best Practices in Speaker Training and Development
CHAPEL HILL, N.C. --(Business Wire)-- Aug. 10, 2004 -- Leading pharmaceutical and biotech companies optimize disease and treatment awareness by effectively managing speaker relationships. A study by pharmaceutical research firm Best Practices, LLC identifies the training and relationship management tactics that yield the greatest return on investment.
"Best Practices in Speaker Training and Development: Driving Pharmaceutical Brand Growth," available at http://www3.best-in-class.com/rr414.htm, found that industry leaders consistently execute the following critical activities:
-- Proactively anticipate key presentation questions to provide speakers with adequate background information.
-- Seek speakers' feedback and input on presentation slides to maximize usage.
-- Develop interactive sessions to train speakers on presentation skills.
-- Offer individual training to better prepare select speakers.
-- Balance large group consistency with smaller group interactivity.
-- Establish stringent requirements for adding speakers to increase the quality of the speaker pool.
-- Audition potential speakers before training to ensure speakers have appropriate skills.
-- Clarify U.S. and non-U.S. professional education roles and responsibilities to increase focus.
-- Improve local training efforts to enhance the quality of the speaker pool.
For more information, contact Susan Silverstein at (919) 767-9251 or at ssilverstein@best-in-class.com. Or, download your complimentary summary of "Best Practices in Speaker Training and Development: Driving Pharmaceutical Brand Growth" at http://www3.best-in-class.com/rr414.htm .
The leading practices, managerial insights and benchmark metrics in "Best Practices in Speaker Training and Development: Driving Pharmaceutical Brand Growth" are drawn from exclusive interviews with 12 of the world's most respected pharmaceutical and biotechnology companies. The report includes findings on:
-- Training Curriculum & Contents
-- Logistics & Training Formats
-- Balancing training Standardization and Customization
-- Identifying Potential Speakers for Training
-- Maximizing the Use of Trained Speakers
-- Performance Measurement
-- Governance Structure
ABOUT BEST PRACTICES, LLC
Best Practices, LLC is a research and consulting firm that conducts work based on the principle that organizations can chart a course to superior economic performance by studying the best business practices, operating tactics and winning strategies of world-class companies. For more information about Best Practices, LLC, call (919)403-0251, or visit http://www.best-in-class.com/.
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