[August 10, 2004] Top-Notch Communicators for Pharmaceutical Brand Success: Best Practices in Speaker Training and Development CHAPEL HILL, N.C. --(Business Wire)-- Aug. 10, 2004 -- Leading pharmaceutical and biotech companies optimize disease and treatment awareness by effectively managing speaker relationships. A study by pharmaceutical research firm Best Practices, LLC identifies the training and relationship management tactics that yield the greatest return on investment. "Best Practices in Speaker Training and Development: Driving Pharmaceutical Brand Growth," available at http://www3.best-in-class.com/rr414.htm, found that industry leaders consistently execute the following critical activities: -- Proactively anticipate key presentation questions to provide speakers with adequate background information. -- Seek speakers' feedback and input on presentation slides to maximize usage. -- Develop interactive sessions to train speakers on presentation skills. -- Offer individual training to better prepare select speakers. -- Balance large group consistency with smaller group interactivity. -- Establish stringent requirements for adding speakers to increase the quality of the speaker pool. -- Audition potential speakers before training to ensure speakers have appropriate skills. -- Clarify U.S. and non-U.S. professional education roles and responsibilities to increase focus. -- Improve local training efforts to enhance the quality of the speaker pool. For more information, contact Susan Silverstein at (919) 767-9251 or at [email protected]. Or, download your complimentary summary of "Best Practices in Speaker Training and Development: Driving Pharmaceutical Brand Growth" at http://www3.best-in-class.com/rr414.htm . The leading practices, managerial insights and benchmark metrics in "Best Practices in Speaker Training and Development: Driving Pharmaceutical Brand Growth" are drawn from exclusive interviews with 12 of the world's most respected pharmaceutical and biotechnology companies. The report includes findings on: -- Training Curriculum & Contents -- Logistics & Training Formats -- Balancing training Standardization and Customization -- Identifying Potential Speakers for Training -- Maximizing the Use of Trained Speakers -- Performance Measurement -- Governance Structure ABOUT BEST PRACTICES, LLC Best Practices, LLC is a research and consulting firm that conducts work based on the principle that organizations can chart a course to superior economic performance by studying the best business practices, operating tactics and winning strategies of world-class companies. For more information about Best Practices, LLC, call (919)403-0251, or visit http://www.best-in-class.com/. [ Back To TMCnet.com's Homepage ]