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Genesys Introduces New Channel Partner Program to Address Growing Human Resources Outsourcing Market Requirements Genesys, a provider of outsourcing services and software for human resources (HR) management, payroll, benefits, learning, and performance management, announced the introduction of its new nationwide channel partner program. Known as the HRO Partner Program, it is available to consulting, services and technology providers that will be carefully qualified by Genesys, to ensure that services and support provided meet the Company's stringent channel program requirements."Genesys believes that an indirect distribution model is vital as companies increasingly express interest in a best-in-class integrated approach to payroll, benefits and human capital management," said Lawrence J. Munini, president, Genesys. "Our HRO Partner Program delivers a suite of web-based HR applications and value-added offerings that are perfect for small as well as large organizations." The HRO Partner Program offers Genesys channel partners predictable and recurring revenue opportunities with an easy-to-understand subscriber-based business model. And through an expanded service offering, Genesys partners can differentiate themselves from competitors, while strengthening their market position and customer base. Partners receive training, sales and marketing support to effectively offer Genesys solutions. Partner customers benefit as well by utilizing powerful web-based technologies that provide any-time access to a host of solutions, including managing complicated payroll transactions with accuracy. Additionally, customers continue to maintain their relationship with a trusted provider that provides a single point of accountability while freeing their staff from transactional duties, driving operational performance and gaining better focus on core business activities. According to analysts, the outsourced 2004 U.S. human capital-related services market is $24 billion, which is projected to grow 8-12% over the next five years. "Through instituting a reseller program, Genesys is better poised to take advantage of the growing outsourcing market," commented Munini. He continued, "We look forward to aligning Genesys with quality partners that can collectively capitalize on the increasing opportunity." "Our approach has always been to provide streamlined operations that automate workflow through solutions that are powerful and easy-to-use and lower implementation costs, thereby providing beneficial ROI," said David Ladner, vice president of business development, Genesys. "Now with our HRO Partner Program, we will have the bandwidth to provide the same level of service on a larger scale and to diverse organizations." |