Interep and Advertising.com, Inc. Announce Strategic Marketing Partnership
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[April 20, 2004]

Interep and Advertising.com, Inc. Announce Strategic Marketing Partnership

Interep (OTCBB: IREP) and Advertising.comtm, Inc., today announced a strategic marketing partnership designed to provide integrated online and radio-based campaign solutions with measurable return on investment for advertisers. Interep will work with Advertising.com, a results-driven interactive marketing services provider for interactive advertisers and publishers, to deliver the joint offering.



According to Marc Guild, President of the Interep Marketing Division, “Through this type of integrated radio/Internet campaign, we can optimize results by altering format, site, daypart – even day of the week – while providing advertisers with documented ROI data.” He added, “Radio and the Internet are highly complementary media. Radio’s ability to drive consumers to a website and build awareness is the perfect match to the Internet’s ability to deliver highly targeted, addressable messages and complete the sale.”

Scott Ferber, chief executive officer of Advertising.com said, “We are excited about this partnership and the opportunity to offer advertisers integrated marketing programs that deliver a quantifiable return on investment. We believe that advertisers are looking for effective cross-media programs, and our partnership enables us to offer something unique and compelling in the marketplace.”


Interep is a sales and marketing firm representing over 2,000 radio stations across the country.

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