Interep and Advertising.com, Inc. Announce Strategic Marketing Partnership
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[April 20, 2004]

Interep and Advertising.com, Inc. Announce Strategic Marketing Partnership

Interep (OTCBB: IREP) and Advertising.comtm, Inc., today announced a strategic marketing partnership designed to provide integrated online and radio-based campaign solutions with measurable return on investment for advertisers. Interep will work with Advertising.com, a results-driven interactive marketing services provider for interactive advertisers and publishers, to deliver the joint offering.



According to Marc Guild, President of the Interep Marketing Division, �Through this type of integrated radio/Internet campaign, we can optimize results by altering format, site, daypart � even day of the week � while providing advertisers with documented ROI data.� He added, �Radio and the Internet are highly complementary media. Radio�s ability to drive consumers to a website and build awareness is the perfect match to the Internet�s ability to deliver highly targeted, addressable messages and complete the sale.�

Scott Ferber, chief executive officer of Advertising.com said, �We are excited about this partnership and the opportunity to offer advertisers integrated marketing programs that deliver a quantifiable return on investment. We believe that advertisers are looking for effective cross-media programs, and our partnership enables us to offer something unique and compelling in the marketplace.�



Interep is a sales and marketing firm representing over 2,000 radio stations across the country.

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