Interep and Advertising.com, Inc. Announce Strategic Marketing Partnership
TMCnet
TMC Launches New Sites ::  NGC  |  4GWE  |  Green Tech  |  Satellite  |  IT |  IVR |  ITEXPO SHOW NEWS  |  Healthcare  |  Cisco News  |  Skype News  |  Microsoft News  |  AVAYA News
  INDUSTRIES
  VERTICALS
  HORIZONTAL
  PUBLICATIONS
  FREE RESOURCES
  INTERNATIONAL
  EVENTS
  ABOUT TMC
  COMMUNITIES
TMCnet CHANNELS
#1 VoIP Enabler: Risk-free, Quick & Easy Deployment
3G, VoIP & IPTV Performance Management
Advanced Carrier Services
All-in-one IPPBX
Appliance Deployment
ATCA
Auto Dialer
Billing
BPA (3rd Party Remote Call Monitoring)
Business Automation
Business Phone Systems
Business VoIP
Call Center
Call Center Certification
Call Center Digital Signage
Call Center Furniture
Call Center Hiring
Call Center Management
Call Center On Demand
Call Center Outsourcing
Call Center Scheduling
Call Center Software
Call Center Solutions
Call Center Training
Call Center Workforce Management
Call Monitoring
Call Recording
Conference Call
Conference Phones
Conferencing
Contact Center Software
CRM Solutions
Dialer
DID/DDI
Digital Signage
e911
E911 Hosted Solutions
Ethernet Extender
Fax
Fax Over IP
HD Conference
Headsets
Hosted Call Center
Hosted Contact Center
Hosted PBX
Integrated Communications
IP Fax
IP Phone System
IP Phones
IVR
Lead Management Software
Master Agent
Mobile Management
Mobile Unified Communications
Mobile Video
NEBS
Open Source CRM
Phone Systems
Predictive Dialer
SIP
Speech Recognition and Text to Speech
Telecom Expense Management
Telecom Training
Telemarketing Software
Virtual Call Center
Virtual Office
Virtual PBX
Voice Broadcast
Voice Management
Voice Over IP
Voice Peering
Voicemail Replacement
VoIP Contact Center
VoIP Developer
VoIP Gateways
VoIP Monitoring
VoIP Robustness Testing
VoIP Test Solutions
VoIPSwitch
Web Conferencing
Web Meeting
Wholesale VoIP
Wireless Expense Management
Wireless Management
Workforce Management
Workforce Optimization
Share
TMCnews
[April 20, 2004]

Interep and Advertising.com, Inc. Announce Strategic Marketing Partnership

Interep (OTCBB: IREP) and Advertising.comtm, Inc., today announced a strategic marketing partnership designed to provide integrated online and radio-based campaign solutions with measurable return on investment for advertisers. Interep will work with Advertising.com, a results-driven interactive marketing services provider for interactive advertisers and publishers, to deliver the joint offering.



According to Marc Guild, President of the Interep Marketing Division, �Through this type of integrated radio/Internet campaign, we can optimize results by altering format, site, daypart � even day of the week � while providing advertisers with documented ROI data.� He added, �Radio and the Internet are highly complementary media. Radio�s ability to drive consumers to a website and build awareness is the perfect match to the Internet�s ability to deliver highly targeted, addressable messages and complete the sale.�

Scott Ferber, chief executive officer of Advertising.com said, �We are excited about this partnership and the opportunity to offer advertisers integrated marketing programs that deliver a quantifiable return on investment. We believe that advertisers are looking for effective cross-media programs, and our partnership enables us to offer something unique and compelling in the marketplace.�



Interep is a sales and marketing firm representing over 2,000 radio stations across the country.

[ Back To TMCnet.com's Homepage ]
Discussions:
Be the first to post a comment on this page!
 
By  
TMCnet
+ Add to the Discussion
Receive more news in your Email
Featured White Papers
Featured White Paper RSS feed
10 reasons to switch to an IP PBX
Satisfy Your Customers the First Time, Every Time
Application Whitelisting: A new security paradigm
view all white papers…
Top Stories
Today's TMCnet Top Stories and News Articles
SIP Trunking's Success Puts Pressure on Carriers: IVR Expert
Open Internet Advocates to Congress: Take a Hard Look at …
U.S. to Spend $4 Billion on Broadband in Rural …
Are You a Caregiver? How to Reduce the Stress in …
Toshiba Addresses Mobility with Stratagy View and New DECT Telephone
more of today's top stories...
Related VoIP News
Latest IP Communitions and VoIP News
Qwest Ethernet Services Selected by the State of Utah
J.D. Power and Associates Ranks Verizon Business Highest in Customer Satisfaction
Cadence GRE Technology Reduces Hitachi's PCB Design-Cycle Time
Coleman Technologies Offers Borderless Unified Cisco Network
Kyrgyzstan's National Telecom Operator Selects Cisco's Technologies

Subscribe FREE to all of TMC's monthly magazines. Click here now.