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Hawaiian Airlines Takes Off With Salesforce.com SAN FRANCISCO --(Business Wire)-- April 7, 2004 -- On Demand CRM Leader Delivers Contract Management and Customizable Dashboards, As Well as Tight Integration with Both Back End Systems and Microsoft Applications, to First Airline CustomerSalesforce.com, the global leader in on demand customer relationship management (CRM) services, and Hawaiian Airlines today announced that the award-winning carrier is the first airline to deploy salesforce.com's state-of-the-art CRM. Hawaii's biggest and longest-serving airline has rolled out salesforce.com to its sales and marketing teams across Hawaii and the mainland U.S. to help reinforce cutting-edge web and data marketing strategies introduced over the past year. Hawaiian Airlines has integrated salesforce.com's market-leading on demand service with Microsoft (Nasdaq:MSFT) Outlook, Word and Excel applications, and plans further integration with industry-specific applications. A big factor in Hawaiian Airlines' success is that we are constantly striving for new and better ways to serve our customers, said Gordon Locke, senior vice president, marketing and sales, Hawaiian Airlines. Salesforce.com offered us a solution that is consistent with the vision of where we want to take Hawaiian, helping to enhance communication and collaboration while automating our sales and marketing activities. Salesforce.com delivers the functionality and integration capabilities we need -- with an on-demand model that doesn't swamp our IT team, said Janet Yoshida, senior director, North America, Hawaiian Airlines. We are extremely confident in salesforce.com's product and its market leadership position, and we are excited to be the first airline using the on-demand CRM service to enhance sales and marketing success. Salesforce.com's proven service, including customized reporting, contract management, and dashboard functionality, allows Hawaiian Airlines to improve customer and partner communication, as well as gain new visibility into its integrated sales and marketing operations. Easy web-based access for dispersed teams ensures high adoption and data accuracy. Salesforce.com and sforce 2.0 are tightly integrated with Microsoft Outlook, Word and Excel, streamlining access and information sharing with business productivity applications. Salesforce.com is the market leader in on demand CRM because we provide the state-of-the-art functionality, integration and customization capabilities to meet the needs of each of our 9,000 customers, said Marc Benioff, CEO and chairman, salesforce.com. We're thrilled that Hawaiian Airlines has joined companies of all sizes and across all industries in embracing the on demand model as the only choice for CRM success. Salesforce.com allows for the scalable, secure management of sales force automation, customer service and support, marketing automation, document management, contract management, and analytics. Salesforce.com also recently announced sforce 2.0, the next generation of the salesforce.com on demand application server. Open, secure and reliable, the sforce 2.0 on demand application server is the world's first platform for customizing, integrating and extending salesforce.com to meet specific business needs. About salesforce.com Salesforce.com is the global leader in on demand customer relationship management (CRM) services. It offers the award-winning salesforce.com family of on demand solutions for integrated sales force automation, customer service and support, marketing automation, document management, contract management, and analytics to help companies meet the complex challenges of global customer communication. It has also introduced sforce 2.0, the salesforce.com on demand application server that will change how applications are built as significantly as salesforce.com changed how applications are delivered. Sforce 2.0 allows developers to rapidly create, build and deploy new on demand applications that are hosted by salesforce.com. Salesforce.com has received considerable recognition in the industry, including Editors' Choice and two Five-Star ratings from PC Magazine, two Deploy Awards from InfoWorld, Investor's Choice Award from Enterprise Outlook, Editors' Choice from TMC Labs, Top 10 CRM Implementation from Aberdeen Group, InfoWorld's 2001 CRM Technology of the Year, Forbes Magazine's Best of the Web and a Webby Business Award. The company has more than 9,000 customers and 130,000 subscribers running its services in 11 languages. Founded in 1999, salesforce.com is headquartered in San Francisco, with offices in Europe and Asia. For more information please visit www.salesforce.com or call 1-800 NO-SOFTWARE. About Hawaiian Airlines Hawaiian Airlines, the nation's number one on-time carrier, is recognized as one of the best airlines in America. Business travelers recently surveyed by Conde Nast Traveler rated Hawaiian Airlines as having the best in-flight service and meals of any U.S. carrier. Hawaiian was recently ranked fourth best in the nation overall by Travel + Leisure. Celebrating its 75th year of continuous service, Hawaiian Airlines is Hawaii's largest and longest-serving airline, and the second largest provider of passenger air service between Hawaii and the mainland U.S. Hawaiian offers nonstop service to Hawaii from more mainland U.S. gateways than any other airline. Hawaiian also provides approximately 100 daily jet flights among the Hawaiian Islands, as well as service to American Samoa and Tahiti. Salesforce.com is a registered trademark of salesforce.com, inc., San Francisco, Calif. Other names used may be trademarks of their respective owners. |
