[April 04, 2004] Re-defining value drives formation of The Taylor Reach Group Company President and CEO Colin Taylor today announced the launch of The Taylor Reach Group, a full-service strategic and operations consulting service for customer contact and call centre operators. The new company will focus on driving quantifiable, measurable bottom-line results in this highly competitive global industry where tangible metrics are often misunderstood and ignored. “Everyone claims to deliver value in this category,” says Taylor, “there’s a real need for real outcomes and real bottom-line proof.” Taylor’s focused approach has already proven successful, with the company securing two long-terms contracts in the past 60 days. “We don’t pitch clients and predict results using words like ‘lower’ or ‘higher’ or ‘ more efficient’,” adds Taylor. “Anybody can say this and this isn’t what our clients want to hear. Instead, we show real value by using real numbers, like saving a business $900,000 in six months through a process change or through the installation and use of emerging new technologies.” Under his leadership as President of Watts Communications from 1994 to 2002, the company adopted a highly successful expansion strategy that increased company revenues by 800% and included the opening of seven new offices within Canada and Australia. Just six months after opening Watts ‘down under’, the company received the Teleperformance Grand Prix Gold Award and was rated the #1 Customer Service Contact Centre in the country. Recognized as one of Canada’s leading call centre experts, Taylor has received 27 RSVP Awards for excellence in customer contact centre management from the Canadian Direct Marketing Association. The Taylor Reach Group may be reached at 416.721.0827 or by email at [email protected] [ Back To TMCnet.com's Homepage ]