Blue Pumpkin Named as the Competitor to Beat in New Industry Analyst Report
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[November 18, 2003]

Blue Pumpkin Named as the Competitor to Beat in New Industry Analyst Report

Blue Pumpkin, an industry leader in enterprise workforce optimization solutions, today announced its prominent standing as one of the top market leaders in the latest study by Saddletree Research, a leading technology research firm in the contact center and customer communications markets.

Entitled "The U.S. Workforce Management Software Market: 2003-2007", the report establishes Blue Pumpkin as a dominant industry leader in the current market and, consistent with other industry analyst findings, ranked the company within two percentage points and closing on the market share lead in 2002.

Paul Stockford, chief analyst for Saddletree Research, notes Blue Pumpkin¹s meteoric rise and predicts a strengthening market share in the report: "Blue Pumpkin has the products, leadership and vision to challenge the leadership position in 2003. Blue Pumpkin has come from nowhere in the past few years to the position of being the company to beat in the eyes of their competitors."

In an explosive market that is expected to more than quadruple in the next five years to over $819 million in revenues in the US alone, Saddletree views Blue Pumpkin as "a company with significant potential to continue to gain market share...firmly committed to continued investment in product innovation. Blue Pumpkin will continue to be a force in the workforce management market in the years to come as a result of the company¹s marketing prowess, its innovative product development capabilities and its ability to deliver on a promise."

"Blue Pumpkin demonstrates all the signs of a mature company," concludes Stockford. "Not only are they financially stable and profitable ­ which is a significant feat in this economy ­ but are also set up for growth and sustainability through expanding distribution channels and an increasing number of reseller partners."

"The leading industry analyst firms, such as Saddletree, are unanimous in their conclusion that Blue Pumpkin is a true market leader, challenging older competitors with an ongoing stream of innovations and quickly-climbing to the top market share position," said Doron Aspitz, chairman and chief executive officer of Blue Pumpkin. "Our rapid ascent shows that companies need a new kind of business partner ­ one with the energy, creativity and commitment to help them achieve important goals and succeed."

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