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Yotpo D2C Beauty Trends Report Reveals That Diversity & Inclusion Is Essential to More than 75% of WomenNEW YORK, March 25, 2019 /PRNewswire/ -- Yotpo, a leading provider of integrated commerce marketing solutions, today released its Direct-to-Consumer (D2C) Beauty Trends Report, showcasing findings from a global survey that examines the marketing factors that drive women in the US and UK to engage directly with beauty brands. Respondents are eCommerce shoppers who say they prefer to buy beauty products directly from brands instead of third-party retailers like Sephora or Amazon. "We have a front row seat to the rise of digital-first beauty brands changing the face of beauty, with the type of products they're creating and who they're creating it for. As these brands grow, we surveyed beauty consumers to provide brands with insight into the values and marketing strategies that can help deepen relationships with their customers," said Tomer Tagrin, CEO & Co-founder, Yotpo. Findings from the Yotpo D2C Beauty Trends Report include: Diversity Dominates Beauty Buys Social Proof Provides the Strongest Purchase Influenc The Brand Is More Influential Than Influencers UK Millennials Are More Price Sensitive, eCommerce-Friendly How to Turn Products From a Nice-to-Have to a Have-to-Have "The findings from our Beauty Trends survey prove that a brand's ability to reflect consumers' personal values can have a huge impact on marketing effectiveness," commented Tagrin. "Brands should rethink how they reflect those values across every marketing touchpoint, from reviews and photos to social media, down to even their packaging." Yotpo's D2C Beauty Trends Report presents findings from a survey of 1,875 U.S. and U.K. women (ages 14 - 73) administered via Pollfish between January 16 and February 4, 2019. The D2C Beauty trends report is available for download from Yotpo.com. About Yotpo PR Contact: View original content to download multimedia:http://www.prnewswire.com/news-releases/yotpo-d2c-beauty-trends-report-reveals-that-diversity--inclusion-is-essential-to-more-than-75-of-women-300817459.html SOURCE Yotpo |