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Yankee Group: Smartphone Trends Impact Dynamics Between OEMs and OperatorsJun 12, 2009 (Close-Up Media via COMTEX) -- Yankee Group research reveals that trends within the smartphone ecosystem are impacting the power dynamics between original equipment manufacturers (OEMs) and operators. The new Yankee Group report "Latest Palm Device "Pre"-views Future OEM-Operator Relationships" shows the smartphone category is emerging as a competitive battleground in wireless. According to the report, forty-one percent of consumers are likely to choose an OS phone as their next mobile phone purchase. Smartphone volumes will grow to 38 percent of all handsets by 2013, representing a growth opportunity within mobile devices. The average U.S. consumer has had 4 mobile devices, increasing his or her appetite for enhanced features and more sophisticated designs when he or she purchases a fifth device. "The release of the Palm Pre spotlights the changes in the OEM-operator dynamic," says Chris Collins, Yankee Group senior analyst. "Sprint and Palm, Inc. are two companies desperate for a blockbuster hit. And as such, they are either the perfect--or worst possible--partners for one another. The fate of both companies relies on the success of their alliance around the Pre." The Yankee Group works with connectivity to aid builders, operators, and users of connectivity solutions. ((Comments on this story may be sent to [email protected])) [ Back To TMCnet.com's Homepage ] |