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Wells Fargo Offers Spanish-Speaking Customers New Text Banking en EspañolSAN FRANCISCO --(Business Wire)-- Wells Fargo (News - Alert) & Company (NYSE:WFC) today announced its text banking service is now available in Spanish, giving Spanish-speaking customers a safe and easy way to manage their personal and small business finances. The list of Spanish-language commands for Wells Fargo's new Spanish Text Banking (Banca por Texto) (Photo: Business Wire) "Our convenient text banking service now offers customers the option of performing certain account transactions in Spanish via their mobile phone. Through simple and secure text queries, text banking is the fastest, easiest way for customers to see a snapshot of their accounts," said Brett Pitts, head of product management for Wells Fargo's Digital Channels Group. "We are proud to enable even more customers with access to account information in ways that best meet their changing needs and preferences. Text banking is convenient, and customers say it works well with their busy lifestyles." According to Pew Research, Hispanic consumers in the U.S. are adopting mobile technology at faster rates than other demographic segments. When the fastest growing demographic in the U.S. is increasingly turning to mobile phones and tablets, it makes sense to be providing digital experiences that are convenient, relevant and meaningful for those consumers. "We're committed to giving all of our customers a great experience - whether they come into a store, call us on the phone or log in from their phone or computer," said Pitts. "For our Spanish-speaking customers, that may mean conducting some banking in Spanish. We want to provide a great experience however they reach out to us. The launch of Spanish text banking is one more way for us to meet their needs." How to Enroll in & Use Text Banking Text banking is a free service from Wells Fargo, but mobile carrier text messaging an web access charges may apply. Customers can activate the service visiting wf.com/text from an internet-enabled mobile phone and provide their mobile phone number. They will quickly receive a "welcome" text message from Wells Fargo with instructions on how to use the service. Once enrolled, banking is easy by texting 93557 - the short-code that spells "WELLS" on traditional numeric keypads - using some of the following commands:
Customers can text "Commandos" or "CMD" for a complete list of Wells Fargo's text banking commands. After the initial text is sent, the text number 93557 can be saved in a mobile phone address book to help make the process even faster for the customer next time. Wells Fargo Mobile Text Banking is Safe The Wells Fargo Mobile Text Banking service is safe. Customer accounts are referred to only by nicknames, therefore account numbers, passwords or other personal information are not needed. Mobile Banking is covered by our Online Security Guarantee. Visit Wells Fargo's Online Security Guarantee to learn more. Access to account information while "on the go" adds protection for customers when it comes to fraud prevention and detection. Mobile text banking allows customers to review their accounts for unusual activity anytime, and take quick action if necessary. For more information on how customers can protect themselves, visit the Wells Fargo Fraud Information Center. It reminds customers to never disclose personal information, such as account numbers, passwords, or any combination of sensitive information via text message. Customers should use legitimate sources to verify contact information including:
About Wells Fargo Wells Fargo & Company (NYSE:WFC) is a nationwide, diversified, community-based financial services company with $1.6 trillion in assets. Founded in 1852 and headquartered in San Francisco, Wells Fargo provides banking, insurance, investments, mortgage, and consumer and commercial finance through more than 9,000 locations, 12,500 ATMs, and the internet (wellsfargo.com), and has offices in 36 countries to support customers who conduct business in the global economy. With approximately 265,000 team members, Wells Fargo serves one in three households in the United States. Wells Fargo & Company was ranked No. 29 on Fortune's 2014 rankings of America's largest corporations. Wells Fargo's vision is to satisfy all our customers' financial needs and help them succeed financially. Wells Fargo perspectives are also available at Wells Fargo Blogs and Wells Fargo Stories. SAMPLE TEXT BANKING IMAGES For electronic copies of sample screenshot images, contact Edna or Jason at the email addresses above. Photos/Multimedia Gallery Available: http://www.businesswire.com/multimedia/home/20140916005786/en/ |