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Webloyalty.com expands into UK(Hour, The (Norwalk, CT) (KRT) Via Thomson Dialog NewsEdge) Jun. 13--NORWALK --Webloyalty.com is expanding -- this time across the ocean. The Norwalk-based provider of online marketing services announced on Tuesday it has expanded into Europe with the opening of an office in London and the signing of its first UK client, Interflora.co.uk, a division of FTD Group. "The model is pretty much unknown over here," said Martin Child, Webloyalty.com's managing director Europe. "It's fantastic to be involved in the business. We haven't even spread the word yet, but the sign-ups we've gotten in the UK have been as favorable as in the U.S." Webloyalty.com launched in Europe with Interflora earlier this year. Child added the Webloyalty.com may expand into France and Germany next year. The launch into Europe means customers shopping online with Interflora have the option to join Webloyalty's Shopper Discounts and Rewards, a membership program that offers cash back discounts on online purchases from UK retailers. New program members also receive a cash back voucher towards their next purchase with Interflora.co.uk. Teaming with Webloyalty provides Interflora and other clients the potential to increase their e-business revenue. Clients can also benefit from increased site visits as members return to the retailers' sites to use their cash-back voucher. "A high proportion of our customers take advantage of the Shopper Discounts and Rewards offer, and then return to our site for a repeat purchase as a result," said Michael Barringer, marketing director, Interflora UK. "Webloyalty has found a compelling model: giving regular online shoppers great value and a new way to earn online cash rebates and providing online retailers with a welcome source of new revenue. We believe it could be a big hit in the UK." Webloyalty.com, which is based in Norwalk in the Merritt 7 Corporate Park, has experienced phenomenal growth in the U.S. For two years straight it has been rated as the fastest growing technology company in Connecticut by Deloitte's Technology Fast 50 Program. The company's growth has translated into added workforce and additional space within the Merritt 7 Corporate Park. Last summer, Webloyalty.com increased its lease to more than 50,000 square feet, up from 11,000 square feet. "Our model will help retailers like Interflora create a secondary revenue stream from their Web sites without having to host or market the platform," Child said. "At the same time, consumers benefit from significant discounts and rewards. Our Shopper Discounts and Rewards product has been well received, and we're confident about our growth prospects in the European market." On the Web: www.www.webloyalty.com To see more of The Hour, or to subscribe to the newspaper, go to http://www.thehour.com. Copyright (c) 2007, The Hour, Norwalk, Conn. Distributed by McClatchy-Tribune Information Services. For reprints, email [email protected], call 800-374-7985 or 847-635-6550, send a fax to 847-635-6968, or write to The Permissions Group Inc., 1247 Milwaukee Ave., Suite 303, Glenview, IL 60025, USA. |