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Web Marketing Association Awards Pacific Union [Professional Services Close - Up](Professional Services Close - Up Via Acquire Media NewsEdge) Pacific Union has won the Web Marketing Association award for Best Real Estate Interactive Application. "The development and implementation of our digital-listing technology is most representative of our core values of teamwork, trust, and innovation," said Mark McLaughlin, CEO in a release. "Our team of real estate professionals and their clients deserve an innovative marketing platform. As a leader in our industry, Pacific Union will continue to push the envelope with new client engagement tools." Pacific Union developed the application with the help of SolutionSet, a division of Epsilon. The tool enables real estate professionals to present clients with comparative market analysis in three different forms: via a proprietary and fully interactive iPad app, on a secure website, or as a printed presentation. "Great attention was paid to the user experience, both in terms of enabling agents to easily create presentations and in terms of producing beautifully designed presentations that provide an engaging experience for clients in any context," the Web Marketing Association said in an announcement of the award. "Perhaps more importantly, being able to show presentations on iPads is already helping to differentiate Pacific Union and to underscore its position as a modern, innovative brand." Pacific Union offers real-estate services. ((Comments on this story may be sent to [email protected])) (c) 2014 ProQuest Information and Learning Company; All Rights Reserved. |