[February 15, 2012] Walgreens Re-Launches Digital Offering Via Walgreens.com Tweet Feb 15, 2012 (Close-Up Media via COMTEX) -- Walgreens advertising circular has re-launched with a digital offering that offers hundreds of additional items through Walgreens.com and its mobile applications, while the print version gets a new look and feel designed to improve the shopping experience, the Company reported. According to a release, a recent Nielsen study shows more than 70 percent of shoppers express a desire for basic digital delivery of advertising inserts in the future. As traffic to Walgreens.com continues to grow, online views of the circular alone have increased more than 50 percent year over year, while Walgreens has driven profitable sales. "This is the most dramatic refresh we've made to the weekly ad in more than two decades, delivering added value for our growing numbers of online and mobile customers, as well as a better experience for those who look forward to seeing it in print," said Joe Magnacca, Walgreens president of daily living products and solutions. "We're giving people more convenient ways to shop and save, and this complements our multi-channel strategy by finding new and different ways to cater to today's consumers." The new design includes coupons grouped together by category on pages as well as sale items featured more prominently throughout. Walgreens has also added "QR codes," enabling mobile users to quickly view more deals directly from a smartphone. Customers can also visit category-specific Walgreens websites highlighted in the ad or find additional bonus buys inside stores. The online and mobile circular features hundreds of additional in-store offers, online exclusive pages and other "bonus buys." Online ads also allow for social sharing via Twitter and Facebook, the ability to create advanced shopping lists and more. "We know that for approximately half of the visitors to Walgreens.com, their next action is to go to one of our stores to shop," Magnacca said. "For our loyal customers who don't use computers or the Internet, all of the items we feature online each week will also be specially-marked in our stores." More information: www.walgreens.com/weeklyad ((Comments on this story may be sent to [email protected])) [ Back To TMCnet.com's Homepage ]