TMCnet News
"WAKE UP BERCY" - Feedback on the Green Finance Event"Wake up Bercy", an initiative by Green Finance, a leading Green Finance media platform, was held on September 21. For this event, Bruno Boggiani, the founder of Green Finance, didn't organize a march but a race instead. A physical endeavor on equal footing with the challenge faced by society! "This race is part of a global initiative to raise awareness and call upon the Ministry of Economy and Finance for action in the field of Green Finance. However, our persistent calls have fallen upon deaf ears. It took an event of this magnitude to express our anger. This time, I hope that our voices will be heard!", declared Bruno Boggiani, CEO of Green Finance. Ana Matos Mendonça & Anais Bressy (Communication, Marketing & Event, Green Finance Team) supervised the entire event.
To prepare for the race, the supporters of Green Finance carried out a genuine chalk tag (News - Alert) campaign throughout the streets of Paris and its suburbs on the night of September 20 to 21. No-one was spared:
"At time when our planet must embrace major challenges to ensure its survival, it is no longer possible for the Finance Ministry and the Ministry of Ecology to remain compartmentalized, each retreating to their own corner. This event aims to demonstrate that finance and ecology are not contradictory concepts, quite the opposite. The first step would be to meet Bruno Lemaire.
The highlight of the event was without a doubt the 80 km race (almost a double marathon!) which took place from 9.00 a.m. to 5.00 p.m. This particular race was run in stages not by a dream team but by a Green team.
The last word belongs to Bruno Boggiani: "Now is the time to adopt best practices and methodologies in green finance in order to foster genuine social cooperation!" The whole article is available on Green Finance. The original source-language text of this announcement is the official, authoritative version. Translations are provided as an accommodation only, and should be cross-referenced with the source-language text, which is the only version of the text intended to have legal effect.
View source version on businesswire.com: https://www.businesswire.com/news/home/20200922005214/en/ |