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Waggener Edstrom Communications to Launch Data Mining and Analytics Platform [Professional Services Close - Up](Professional Services Close - Up Via Acquire Media NewsEdge) Waggener Edstrom Communications launched WE Infinity, a data mining and analytics platform that evaluates the business impact of a communications program. "Waggener Edstrom has always believed that bringing a client's story to life results in material business impact," said Pam Edstrom, Waggener Edstrom Communications agency partner and co- founder, in a release. "With WE Infinity, we now have a way to measure the power of our communications efforts as well as map future direction by identifying areas to improve and exposing new opportunities. Measurement is key to driving action." "Waggener Edstrom continues to invest significantly in helping our customers solve their most challenging problems, and WE Infinity is an excellent example of this," said Karla Wachter, Waggener Edstrom senior vice president of Insight and Analytics. "With WE Infinity, we are at the intersection of big data, communications and analytics, helping our clients answer two of the most fundamental, yet elusive, communications questions: Did I make an impact, and how do I improve my impact going forward?" WE Infinity will be offered as a subscription. More information and complete details: waggeneredstrom.com ((Comments on this story may be sent to [email protected])) (c) 2014 ProQuest Information and Learning Company; All Rights Reserved. |