[December 01, 2008] VISUALON ANNOUNCES NEXT GENERATION BREAKTHROUGH MULTIMEDIA SOLUTION Tweet Dec 01, 2008 (AsiaPulse via COMTEX) -- (Full text of a statement. Contact details below.) (BW)(CA-VISUALON) VisualOn Announces Next Generation Breakthrough Multimedia Solution Technology Writers CAMPBELL, Calif.--(BUSINESS WIRE) - Dec. 02, 2008-- VisualOn, Inc., a member of the ARM Connected Community, has announced a new set of industry standard software multimedia codecs optimized for the ARM NEONTM technology. The performance of these software codecs now rivals costlier hardware-based multimedia solutions and DSP implementations. Developed for the ARM CortexTM-A8 processor with ARM NEON technology, VisualOn's multimedia codecs were optimized using the ARM RealView? Development Suite 3.1 Professional tools. Utilizing the benefits of ARM NEON technology, VisualOn video codecs perform three to six times better than an equivalent implementation for an ARM11? family processor. This enables handheld and other consumer devices to achieve performance targets for multimedia processing that previously required the use of dedicated hardware. VisualOn' s suite of codecs will enable wider deployment of software based multimedia solutions in mobile and consumer markets. The NEON SIMD extensions to the ARM architecture enable a trend similar to the MMX? revolution in the PC industry during the 1990 s. "The ARM Cortex-A8 processor with NEON technology is meeting the processing demands of a wide range of multimedia applications, from smartphones and mobile computing devices to HDTV, " said Ian Drew, VP marketing, ARM. "The highly efficient and optimized VisualOn codecs will further accelerate the adoption of NEON technology-enabled ARM processors." "By developing and optimizing our solution for the ARM architecture, VisualOn has established a market leading position in ARM technology-based software multimedia for handsets. With the significant performance gains we have achieved on the ARM Cortex-A8 processor and NEON technology, we are rapidly accelerating adoption into new customer opportunities," stated Sean Torsney, World Wide VP Sales and Marketing at VisualOn. "Given the robustness of the RealView Development Suite 3.1 Professional tools, coupled with our world class R&D organization, we were able to port our software code base and see outstanding performance gains in a very short period of time. Our customers have been similarly impressed with this breakthrough as it clearly offers them new price / performance product capability. High-performance, low-cost video and audio on handsets and portable devices is a 'must have' in order to compete in the rapidly evolving consumer markets." About VisualOn VisualOn, Inc. is a Silicon Valley based mobile software company that enables a rich multimedia experience on handheld devices, without the need for expensive hardware. VisualOn's unique patent-pending technology is optimized for quality, performance, and minimal power consumption. It supports video and audio applications, including mobile TV and streaming, with quality levels that rival Apple's iPhone. VisualOn's software offerings include support for H.264 and other popular video and audio formats. Its solutions are available as plug-ins for Windows Media Player or as an SDK for integration with third party applications. For more information, please visit www.visualon.com. ARM and RealView are registered trademark of ARM Limited. Cortex, NEON and Connected Community are trademarks of ARM Limited. All other brands or product names are the property of their respective holders. "ARM" is used to represent ARM Holdings plc; its operating company ARM Limited; and the regional subsidiaries: ARM, Inc.; ARM KK; ARM Korea Ltd.; ARM Taiwan Limited; ARM France SAS; ARM Consulting (Shanghai) Co. Ltd.; ARM Belgium N.V.; AXYS Design Automation Inc., ARM Germany GmbH; ARM Embedded Technologies Pvt. Ltd.; and ARM Norway, AS. VisualOn, Inc.Sean Torsney, 408-871-9391 [email protected] [ Back To TMCnet.com's Homepage ]