[September 05, 2008] UpCode and Telefonica are Announcing Their Partnership With Movistar UpCode BiDi Codes in Argentina Tweet LOS ANGELES, September 5 /PRNewswire/ -- Telefonica, the leading private company in the global telecommunications market has launched an innovative campaign enabled by UpCode Mobile Access and Interaction (MAI)(TM). Software that will allow Movistar mobile users full interaction with their handsets with traditional media. (Logo: http://www.newscom.com/cgi-bin/prnh/20080821/317492 ) Telefonica's initiative is designed to engage users through various offerings by scanning Bidi Codes with their mobile phones, on billboards, in print and on TV, to download mobile content to their mobile devices, and to enable numerous applications. UpCode USA CEO Jerald Cavitt states, "We are confident that the partnership will give the Latin Mobile Marketplace a wider distribution platform and additional interaction for Movistar clients. We understand change, convenience and control with the need to give people access whenever, wherever. Telefonica's Movistar campaign shows the many possibilities, a new way of content delivery and other business applications." "This is just the beginning of our international roll-out," Mr. Cavitt also stated. UpCode Argentina Director Gustavo Mejalelaty states, "The main reason why Telefonica de Argentina selected UpCode, was our Customer oriented attitude that UpCode offered against any local or international competitor and because of the flexibility of the solution. For example, first we customized the UpCode reader to many of the old cell phone models still popular in the region, second we developed an UpCode MMS decoder to do a massive campaign using standard camera phones, and third we selected a flexible business model." UpCode UpCode(TM) includes an optical reader, using mobile devices to add electronic information systems to printed products and screens. The code (data matrix, QR-code, 1D barcode or color code) or other type of tag gives mobile phone users multiple access and interaction, for example but not only to Internet content simply by pointing their phone at a code. UpCode is today established in more than 40 countries. Telefonica: Telefonica is a leading private company in the global telecommunications market, with headquarters in Spain. In 2007, the Company offered a return of 41.9% to its 1.5 million shareholders. Telefonica employs an average of 249,000 people and provides access to more than 233 million customers in March 2008. In 2007, the operator invested 4.38 billion euros in R&D. USA Inquiries: Paul Gimenez, +1-951-236-4203, [email protected], http://www.upcodeusa.com/; Worldwide, Camilla Sellberg, [email protected], http://www.upcode.fi/ Photo: http://www.newscom.com/cgi-bin/prnh/20080821/317492 UpCode Ltd CONTACT: USA Inquiries: Paul Gimenez, +1-951-236-4203,[email protected]; Worldwide, Camilla Sellberg, [email protected] [ Back To TMCnet.com's Homepage ]