TMCnet News
United States : EBAY unveils Enterprise Commerce Marketing Platform [TendersInfo (India)](TendersInfo (India) Via Acquire Media NewsEdge) An eBay Inc. company, eBay Enterprise, has unveiled the eBay Enterprise Commerce Marketing Platform, a new omni-channel engagement suite that will allow marketers to drive and optimise one-to-one commerce at scale. Designed and built from scratch, in strategic alliance with FICO, a major predictive analytics and decision management software company, the platform integrates the commerce insights, demand generation delivery technologies and intellectual property of eBay Enterprise with FICO's analytics technologies and products to optimise the relevance and value of each individual customer's buying trip. eBay Enterprise said this consolidated suite will enable brands and retailers to unlock the predictive power of their data to provide the most efficient content to the most responsive customers through the best combination of channels. Vice president marketing solutions, eBay Enterprise, Steve Denton, said : "Thanks to our commerce heritage, eBay Enterprise is uniquely positioned to provide deep insights into consumer engagement with brands while providing truly actionable insights that can t be found anywhere else. The combination of commerce insights and analytics allows marketers to better predict consumer behaviour, optimise ROI throughout the life of campaigns and relevantly address individual consumer needs." Don Peterson, general manager, FICO Marketing Solutions, added : "Given the multi-channel way that today s consumer shops, and an abundance of product and social information, a consumer s journey to a purchase decision has become highly complex. In this environment, marketers who can rapidly analyse and act on large amounts of data from multiple sources to spot a consumer s intent, predict behaviour and present the best offer have a clear competitive advantage. Together our products give commerce marketers an advantage, at scale, so they can make the sale and strengthen customer satisfaction and loyalty in the process." (c) 2014 Euclid Infotech Pvt. Ltd. Provided by SyndiGate Media Inc. (Syndigate.info). |