Unify Awarded 5-Star Rating in CRN's 2015 Partner Program Guide

BOCA RATON, Fla., April 9, 2015 /PRNewswire/ -- Unify, a leading communications software and services firm, today announced it has been awarded its sixth consecutive 5-Star rating in The Channel Company's CRN 2015 Partner Program Guide. This annual directory is the definitive listing of technology vendors that service solution providers or provide products through the IT channel. The 5-Star Partner Program rating recognizes an elite subset of companies that offer solution providers the best opportunities in their channel partner programs.

As part of its transformation to a software and services business, Unify has moved to a more channel-focused business model, which drove the introduction of the new Unify Partner Program in January, 2015. The Unify Partner Program rewards partners for expertise and specialization, helping to drive greater revenue streams, and increase customer satisfaction. It enables profit predictability based on a framework that rewards depth of expertise and specialization, with the ability to differentiate against the competition based on core business or technical competencies. Partners can address new opportunities with innovative solutions and a vision for the future.

To determine the 2015 5-Star recipients, The Channel Company's Research team assessed each vendor's application based on investmens in program offerings, partner profitability, partner training, education and support, marketing programs and resources, sales support and communication.

"Solution providers have a lot of choices when it comes to selecting vendor partners. Identifying the right vendor, with the right technologies, and the right approach can make all the difference," said Robert Faletra, CEO, The Channel Company. "Our annual Partner Program Guide and 5-Star rating recognizes the best channel programs available in the market today to help solution providers determine which vendors deliver the best partner elements for their individual business goals."

"We're pleased to again receive a 5-star rating in CRN's partner program guide," said Jon Pritchard, Executive Vice President of Worldwide Channels at Unify. "This recognition is proof that Unify continues to make the necessary program enhancements and personnel investments as we continue our transformation to a partner-centric business model. Unify is committed to developing and strengthening our relationships with our partners, as well as investing in programs so that they can better leverage their unique expertise and skills. Our recently enhanced program has provided us with greater market reach and scale so that Unify, together with our partners, can better service and grow our global customer base."

The 2015 Partner Program Guide will be featured in the April issue of CRN, and online at www.CRN.com.

About The Channel Company
The Channel Company, with established brands including CRN, XChange Events, IPED and SharedVue, is the channel community's trusted authority for growth and innovation. For more than three decades, we have leveraged our proven and leading-edge platforms to deliver prescriptive sales and marketing solutions for the technology channel. The Channel Company provides Communication, Recruitment, Engagement, Enablement, Demand Generation and Intelligence services to drive technology partnerships. Learn more at www.thechannelcompany.com.

About Unify
Unify is one of the world's leading communications software and services firms, providing integrated communications solutions for approximately 75 percent of the Fortune Global 500. Our solutions, including Circuit, unify multiple networks, devices and applications into one easy-to-use platform that allows teams to engage in rich and meaningful conversations. The result is a transformation of how the enterprise communicates and collaborates that amplifies collective effort, energizes the business, and enhances business performance. Unify has a strong heritage of product reliability, innovation, open standards and security.

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