TMCnet News
UK's Armadillo Scooterwear Arrives in U.S.LOS ANGELES --(Business Wire)-- Armadillo Scooterwear announced the U.S. launch of its latest collection of protective outerwear designed specifically for the urban scooter community. Molding classic styles with 21st Century technology, the collection offers something for all scooter riders, from stylish macs to laid back parkas, all designed with the latest fashion and safety in mind. Highlights of the winter collection include a Camovision jacket featuring a 3M reflective camo-print for great night visibility and a classic fur parka for the modern day mod. For peace of mind, all Armadillo products boast cutting-edge d3o™ lightweight body armor, offering CE rated impact protection if the rider experiences a fall. The d3o protection pads are soft and flexible and conform to the body, so when inside the jacket they're almost invisible. On impact, however, the molecules lock together to provide the rider with excellent shock absorption when needed. "Our products are designed for men and women who like to look good and feel safe," said Founder and Marketing Director Tim Hebden. "That's why we think both the serious scooter enthusiast and the casual rider in the U.S. will love the product and are delighted Benchmark Helmets are taking it to market for us." "The scooter community has always been about looking good," added Armadillo's U.S. Distributor Benchmark Helmets' Michael Bloomer. "Being able to bring this kind of fashion with the level of added protection is something the community has simply never had before. So far, in our test markets, we have attracted great following at the consumer and distributor level, highlighting the uniqueness of the products. As the winter season kicks in we're going nationwide and expect to see the same level of enthusiasm in urban areas across the U.S." Complete 2009 U.S. Range Women's Jackets: Funnel Neck - http://armadilloscooterwear.com/products/view/funnel-jacket/ Scarlett Macintosh - http://armadilloscooterwear.com/products/view/scarlett-mac/ Parka - http://armadilloscooterwear.com/products/view/fur-parka/ Men's Jackets: Classic Macintosh - http://armadilloscooterwear.com/products/view/macintosh/ Parka - http://armadilloscooterwear.com/products/view/parka/ Unisex Jackets: Camovision - http://armadilloscooterwear.com/products/view/camovision/ Hoodie - http://armadilloscooterwear.com/products/view/hoodie/ Pants: Women's Waterproof Pants - http://armadilloscooterwear.com/products/view/waterproofs-f/ Men's Waterproof Pants - http://armadilloscooterwear.com/products/view/waterproofs-m/ Gloves: All-weather Gloves - http://armadilloscooterwear.com/products/view/all-weather-m/ Summer Gloves - http://armadilloscooterwear.com/products/view/summer-glove/ Product/Fabric Specifications: d3o™ - "Intelligent" CE approved impact protection Windproof Waterproof to 10,000mm Thinsulate 6000mm 3M warmth without bulk Breathable Tech 3 fabric - patented For more information check out www.armadilloscooterwear.com and or contact Tim Hebden at [email protected] or visit www.armadilloscooterwearusa.com in the U.S. or contact Michael Bloomer at [email protected]. All questions from the media should be directed to Dave Richardson at +1-415-994-1423 or [email protected]. About Armadillo Scooterwear Armadillo Scooterwear was launched in June 2007 and is headed up by Rupert Findlay and Tim Hebden. Armadillo Scooterwear was born out of a passion for riding scooters, wanting to wear protective clothing, but not wanting to look like a courier or a biker. Their mission is to provide contemporary clothing for scooter riders; using cutting-edge fabrics and innovative detailing, we aim to bring the scooter clothing market into the 21st century. About Benchmark Helmets Benchmark Helmets is a distributor proudly introducing high-end DOT approved motorcycle helmets for the United States market. Benchmark Helmets carries products that are cutting edge in fashion, safety, design, and technology. We currently distribute MOMO Design helmets and Laura Smith motorcycle helmets. Future product lines include Cromwell helmets, Borsalino helmets, and Ferrari helmets. Benchmark Helmets also strives to bring the highest quality Bluetooth Helmet products for the motorcycle industry. Through distributing for Motorola, Cardo, Blueant, and now exclusively Camos, we have become experts in helping riders go wireless. The Camos Stereo Bluetooth helmet headsets and intercom have marked the next generation of stereo Bluetooth technology. Located in Newport Beach, California, the mission statement of Benchmark Helmets is to provide the highest quality products to the highest quality dealers in the United States. Consequently, we aim to provide 100% satisfaction to both dealers and the clients they serve. About d3o™ Established in 2001 by CEO Richard Palmer, d3o™ Lab invented and manufactures revolutionary d3o technology allowing flexible impact protection. d3o™ is a patented, shock absorbing material with ‘Intelligent Molecules,' which flow with you as you move but upon shock lock together to absorb the impact energy. d3o™ opens up unlimited design possibilities for protective gear, enabling the athletes and law enforcement and tactical professionals to maintain control at a high level without compromising freedom of movement while also knowing they have superior protection if needed. |
