TMCnet News
Ubisoft Teams with ASPCA to Rolls Out Brand New Petz Video GamesNov 18, 2009 (Close-Up Media via COMTEX) -- Ubisoft announced it has teamed up with the ASPCA (The American Society for the Prevention of Cruelty to Animals), and Honor Society, a New York based pop band, to celebrate the launch of the new Petz games with Sharing and Caring Month. In support of ASPCA's mission to teach kids about kindness to animals, the Petz video games for the Nintendo DS system, including Petz Nursery, will allow young players to care for and bond with a variety of virtual "petz." For the first time, the Petz video games series will allow players to send and share their virtual petz via wireless interconnectivity between the new Petz games. Owners of the Petz video game series can also share their petz on ubiWorld.com, Ubisoft's online extension for the Petz video game brand. The Petz Caring portion of the program will feature the ASPCA in the Petz Cause House on UbiWorld. Inside the virtual Petz Cause House, kids and their parents can play a variety of Petz mini-games and earn "pointz" to show their support for the ASPCA in protecting animals. Through January 4, 2010, the total number of pointz that visitors earn will be announced weekly in the Cause House explaining to kids how the accumulated points could help animals. To further support teaching kids about responsible pet care, Ubisoft's Petz will donate funds directly to the ASPCA. "The ASPCA is excited to work with Ubisoft to help raise awareness about responsible pet care through this program," said Elysia Howard, Vice President of Marketing & Licensing for the ASPCA. "We are grateful to be able to teach kids about the importance of saving animals from cruelty and caring for animals responsibly." "Ubisoft is extremely proud to celebrate both the launch of new Petz games, as well as Sharing and Caring Month, with a respected animal welfare organization and an up-and-coming new band," said Tony Key, senior vice president of sales and marketing at Ubisoft. "This program marks the first time that Ubisoft has promoted the new Petz video games in partnership with the ASPCA to help raise awareness on responsible pet care." ((Comments on this story may be sent to [email protected])) |